Senior Marketing Manager, Verification Services

USP•Rockville, MD

11d

About The Position

The Senior Marketing Manager will lead B2B and B2C marketing for USP’s Dietary Supplement Verification Program and future growth priorities. The role develops strategic, integrated marketing plans to increase awareness, program enrollment, brand relevance, pipeline opportunities, and revenue, with measurable outcomes across short-, medium-, and long-term priorities. It develops multichannel communications, compelling content, messaging, and supporting materials that demonstrate the value of USP Verification and support customers enrolled in the program. The manager oversees digital marketing campaigns and outreach to consumers, healthcare practitioners, customers, and prospects. The role evaluates channels, outreach approaches, engagement models, market trends, competitor activity, and campaign ROI to optimize performance while maintaining USP’s organizational values, regulatory requirements, and brand standards. It balances strategic vision with disciplined execution and presents strategies and plans to USP leadership, stakeholders, and customers. The position collaborates with external agencies, campaign managers, the Verification Team, sales, and internal functions including science, global communications, stakeholder engagement, strategic insights, legal, and finance and accounting. It is an individual-contributor role with no supervisory responsibilities. Travel may be required up to 20%.

Requirements

Bachelor’s degree or equivalent professional experience in marketing, business, or a related field.
At least 8 years of related work experience.
At least 3 years of experience in product marketing, brand management, or communications.
Experience developing marketing and communications plans for B2B, B2C, and B2B2C services.
Ability to build credibility with stakeholders and demonstrate commitment to inclusive and equitable behaviors and practices.
Ability to listen to customers and stakeholders, gather insights, and respond with creative solutions.
Strong project management and process-driven approach to leading projects and teams.
Ability to build relationships and collaborate across functions.
Ability to manage multiple priorities in a fast-paced environment.
Strong analytical skills and strategic thinking, including the ability to interpret and synthesize data and develop reporting tools.
Proficiency with Microsoft Office, relational databases, data structure, data query, analysis, and reporting.
Global mindset and ability to travel up to 20%.

Nice To Haves

Master’s degree or higher in a related field.
Experience in healthcare, nonprofit, or consumer products.
Excellent written and verbal communication skills, including the ability to communicate at all levels of the organization.
A results-oriented track record of success in marketing commensurate with experience level.

Responsibilities

Develop and lead marketing strategy for USP’s Dietary Supplement Verification Program and future growth priorities, translating business objectives into measurable outcomes.
Create integrated and innovative marketing plans that reach stakeholder segments, build brand equity and relevance, enrich pipeline opportunities, and drive revenue.
Evaluate marketing channels, outreach approaches, engagement models, KPIs, and ROI to improve performance and reach key segments.
Introduce innovative tactics while maintaining alignment with organizational values, regulatory requirements, and brand standards.
Research and review market data, industry trends, and competitor activity, applying insights to optimize marketing strategies and campaigns.
Collaborate with and support the sales team by creating messaging and resources for prospecting and customer conversations.
Partner with campaign managers, agencies, and cross-functional colleagues to implement strategies and campaigns and identify opportunities for alignment across USP.
Develop multichannel communications, content, messaging, and marketing materials that demonstrate USP Verification’s value and support program customers.
Oversee digital marketing campaigns and outreach to consumers, healthcare practitioners, customers, and prospects.
Balance strategic vision with operational rigor and executional discipline.
Develop and present key strategies and plans to USP leadership teams, stakeholders, and customers.