Marketing Manager (Services)

Midmark Corporation•Versailles, OH

10d

About The Position

Midmark is seeking a Services Marketing Manager to develop and execute marketing strategies and plans for services that drive business growth and customer engagement. The role communicates the value of services associated with Midmark product lines, partnering closely with downstream product marketing to strengthen Midmark’s overall value proposition. It uses market insights, customer feedback, and competitive analysis to inform service strategy and support commercial success across Midmark businesses. The position strengthens service positioning and adoption through clear messaging, targeted marketing initiatives, integrated communications, and maintained marketing and sales-enablement assets. It also supports internal teams, channel partners, and customers with training and expertise; manages budgets and forecasts services performance; and evaluates effectiveness through KPIs, reporting, and actionable recommendations. The role supports online service sales by aligning pricing, messaging, and digital content with brand guidelines and building stakeholder partnerships.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
3–5 years of experience in services marketing, or in marketing roles involving development of services messaging and value propositions, preferred.
Ability to lead cross-functional teams and influence without authority.
Strong analytical, problem-solving, and financial skills.
Proficiency in understanding technical aspects of service delivery.
Excellent communication and leadership skills.
Proficiency in Microsoft Office applications.
Ability to use AI-enabled analytics and machine learning tools for market insight generation and reporting automation.
Legally authorized to work in the United States; sponsorship is not provided, and individuals who need sponsorship now or in the future are not eligible for hire.

Nice To Haves

Bachelor’s degree in Marketing, Business Administration, or a related field.
3–5 years of experience in services marketing or marketing roles developing services messaging and value propositions.

Responsibilities

Define service category positioning and messaging, and communicate service value to target audiences.
Use cross-functional insights to identify market trends, customer needs, and competitive dynamics that inform marketing strategy.
Conduct market research, monitor trends, and analyze customer feedback to improve service offerings.
Drive awareness and adoption of current, enhanced, and new services through strategic messaging and targeted marketing initiatives.
Integrate services messaging with product marketing to provide consistent market communications and customer experiences.
Maintain and optimize marketing content, collateral, and sales-enablement tools for the service portfolio.
Provide training, presentations, and expertise to internal teams, channel partners, and customers.
Manage budgets, forecast services performance, and evaluate financial and operational impact to maximize marketing ROI.
Develop KPIs, report performance, and recommend actions to improve marketing effectiveness.
Support online service sales growth by aligning pricing, messaging, and digital content with brand guidelines and developing stakeholder partnerships.