Sr. Product Marketing Manager - Services

Vertiv•Westerville, OH

About The Position

The Sr. Portfolio Marketing Manager – Services serves as an expert on the Services portfolio, including customer applications, market trends, the competitive landscape, buyer personas, and product positioning. The role develops marketing strategy, value propositions, collateral, sales enablement, go-to-market plans, events, and campaigns. It leads strategic planning and execution of marketing initiatives that support business and revenue goals. The role acts as the primary marketing contact and product expert across the Services portfolio, developing launch and program plans, messaging, campaigns, competitive positioning, and sales enablement. It researches market and industry trends, provides analysis and insights, collaborates with Offering Management and Sales, supports regional marketing programs, and presents initiatives and outcomes to leadership and cross-functional teams. The position requires 10% travel. Vertiv states that it will only employ candidates legally authorized to work in the United States and will not provide visa sponsorship. The position includes no physical or environmental demands.

Requirements

At least 10 years of experience in product marketing, engineering, or product management for B2B in a technical industry.
At least 3 years in an Enterprise Software Product Marketing role within an industrial-class solutions setting.
Strong presentation and public-speaking skills.
Experience with data analysis and the ability to communicate findings effectively to varied audiences.
Ability to create value propositions and messaging strategies.
Ability to develop strategies to generate marketing-driven pipeline for new and existing offerings, and to support upsell, cross-sell, and account-based marketing programs that grow existing relationships.
Goal-oriented self-starter who is comfortable with ambiguity, can define clear objectives amid uncertainty, and delivers results.
Highly collaborative and able to work across functional teams.
Ability to prioritize many projects and work well under pressure.
Proactive communicator with strong attention to detail.
Ability to pick up technical concepts quickly.
Enthusiastic and persistent problem solver.
Excellent organizational skills and a process-oriented approach.
Strong written and verbal communication skills.
Self-motivated, comfortable owning processes and projects through completion.
Knowledge of data center software and hardware solutions and industry trends.

Nice To Haves

Experience with Advanced Systems Control and/or data centers is a plus.
An engineering background is a plus.

Responsibilities

Own the business relationship as the single point of contact and act as the product expert for holistic positioning, solutions, and marketing initiatives across the portfolio.
Develop comprehensive product launch and program plans for new and existing services, promoting a solutions marketing mindset across the business unit.
Serve as the first-layer subject matter expert on Services marketing content, including written materials, media, events, and planning.
Own product messaging and expertise to drive campaigns, external product communications, promotion, and sales enablement.
Develop competitive analysis and positioning strategies.
Research market trends, industry trends, and the competitive landscape.
Track offering trends and provide analysis and insights to Marketing and Global Offering Management teams.
Enable sales teams through training materials and solution tools.
Develop sales tools and materials, including presentations, brochures, and case studies.
Assist in creating sales strategies and tactics to position and sell solutions effectively.
Collaborate with Offering Management and Sales teams on sales enablement tools and strategies.
Present portfolio marketing initiatives, plans, and outcomes to leadership and cross-functional teams.
Support regional marketing programs that address market opportunities and customer needs.
Develop and continuously improve customer-facing collateral, including data sheets, brochures, and website content.
Perform other duties and responsibilities as assigned.