Sr. Product Marketing Manager - Services

Vertiv Group•Westerville, OH

About The Position

The Sr. Portfolio Marketing Manager – Services serves as an expert on Vertiv’s Services portfolio, including customer applications, market trends, the competitive landscape, buyer personas, and product positioning. The role develops marketing strategy, including value propositions, marketing collateral, sales enablement, go-to-market plans, events, and campaigns. It leads the planning and execution of marketing initiatives intended to support business and revenue goals. The position owns the business relationship as the single point of contact for portfolio marketing initiatives and acts as a product expert for holistic positioning and solutions. It develops launch and program plans for new and existing services, leads Services marketing content and messaging, and supports product campaigns and sales enablement. The role also researches market and industry trends, tracks offering trends, develops competitive positioning, and collaborates with Offering Management, Sales, regional marketing, and other teams. It creates and improves customer-facing collateral and presents marketing plans and outcomes to leadership and cross-functional teams. The position requires 10% travel. No physical or environmental demands are specified.

Requirements

At least 10 years of experience in product marketing, engineering, or product management for B2B in a technical industry.
At least 3 years in an Enterprise Software Product Marketing role within an industrial-class solutions setting.
Strong presentation and public-speaking skills.
Experience with data analysis and the ability to communicate findings effectively to varied audiences.
Ability to create value propositions and messaging strategies.
Ability to develop strategies for marketing-driven pipeline generation for new and existing offerings, as well as upsell, cross-sell, and account-based marketing programs to grow existing relationships.
Goal-oriented self-starter who is comfortable with ambiguity, can define clear objectives amid uncertainty, and delivers results.
Highly collaborative and able to work across functional teams.
Ability to prioritize multiple projects and work well under pressure.
Proactive communicator with strong attention to detail.
Ability to learn technical concepts quickly.
Enthusiastic and persistent problem solver.
Excellent organizational skills and a process-oriented approach.
Strong written and verbal communication skills.
Self-motivated, comfortable owning processes and projects through completion.
Knowledge of data center software and hardware solutions and industry trends.

Nice To Haves

Experience with Advanced Systems Control and/or data centers.
Engineering background.

Responsibilities

Own the business relationship as the single point of contact and act as the product expert for holistic positioning, solutions, and marketing initiatives across the portfolio.
Develop comprehensive product launch and program plans for new and existing services, supporting a solutions marketing mindset across the business unit.
Act as the first-layer subject matter expert for Services marketing content, including written materials, media, events, and planning.
Own product messaging and expertise to drive product campaigns, external communications, promotion, and sales enablement.
Conduct competitive analysis and develop positioning strategy.
Research market and industry trends and the competitive landscape.
Track offering trends and provide analysis and insights to Marketing and Global Offering Management teams.
Enable sales teams with training materials and tools for solutions.
Develop sales tools and materials, including presentations, brochures, and case studies.
Assist in creating sales strategies and tactics to position and sell solutions effectively.
Collaborate with Offering Management and Sales teams on sales enablement tools and strategies.
Present portfolio marketing initiatives, plans, and outcomes to leadership and cross-functional teams.
Support regional marketing programs addressing market opportunities and customer needs.
Develop and continuously improve customer-facing collateral, including data sheets, brochures, and website content.
Perform other duties and responsibilities as assigned.