Marketing Manager

Informa Group . • Fort Lauderdale, FL

14d • Hybrid

About The Position

The Marketing Manager will lead and execute comprehensive marketing strategies for WHX Miami (World Health Expo) and CPHI Americas, two healthcare and pharmaceutical tradeshows. The role supports exhibitor acquisition, attendee registration, brand awareness, and revenue growth across US and LATAM markets through integrated, measurable marketing campaigns. It is based in Informa Markets’ Fort Lauderdale office, with a hybrid arrangement that includes working in person with colleagues or customers at least three days per week and flexibility to work from home or remotely otherwise.

The position covers strategic planning, market research, audience segmentation, budget management, digital marketing and content, campaign development, brand management, public relations, stakeholder collaboration, analytics, and event marketing. The manager will coordinate with sales, conference programming, operations, international teams, agencies, vendors, advisory boards, and industry partners. The role includes on-site work at both events and requires 20–30% travel. Extended hours and evening or weekend work may be required during peak campaign periods and events.

The company offers a salary range of $73,000–$85,000, based on experience. Benefits include paid time off and holidays, a birthday leave day, limited work-from-almost-anywhere flexibility, a 401(k) match, health, vision and dental insurance, parental leave, an employee stock purchase plan, wellbeing support, volunteer time, learning and career development, and recognition programs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of marketing experience, preferably in B2B events, tradeshows, or the healthcare or pharmaceutical industry.
• Proven track record of developing and executing successful multi-channel marketing campaigns.
• Experience managing marketing budgets and demonstrating ROI.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, and LinkedIn Campaign Manager.
• Experience with CRM systems, particularly Salesforce.
• Knowledge of marketing automation platforms such as HubSpot or Eloqua, or similar.
• Strong understanding of SEO, SEM, email marketing best practices, and social media strategies.
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Understanding of healthcare supplies, medical device, and/or pharmaceutical industries.
• Familiarity with US and LATAM healthcare markets.
• Knowledge of B2B marketing strategies and buyer personas in healthcare sectors.
• Awareness of industry regulations and compliance considerations in marketing communications.
• Excellent written and verbal communication skills.
• Strong project management abilities and capacity to manage multiple priorities simultaneously.
• Creative thinking, analytical and problem-solving skills, strategic thinking, attention to detail, and organizational skills.
• Self-motivation, results orientation, collaboration, adaptability, flexibility, initiative, independence, and strong interpersonal skills.
• Ability to travel 20–30% and be on-site during WHX Miami and CPHI Americas.
• Ability to work extended hours during peak campaign periods and events; evening and weekend work may be required.

Nice To Haves

• Familiarity with design tools such as Adobe Creative Suite.
• Bilingual in English and Spanish or English and Portuguese.
• Experience marketing events in LATAM markets.
• Background in pharmaceutical, medical device, or healthcare services marketing.
• Professional marketing certifications, such as Google Analytics, HubSpot, or Digital Marketing Institute certifications.
• Experience with account-based marketing strategies.
• Knowledge of marketing attribution models and advanced analytics.

Responsibilities

• Develop and execute annual marketing plans for WHX Miami and CPHI Americas aligned with business objectives and revenue targets.
• Conduct market research and competitive analysis, define exhibitor and attendee audience segments, establish KPIs, and manage marketing budgets and ROI.
• Lead digital marketing, including website management, SEO/SEM, email, social media, marketing automation, lead nurturing, and website conversion optimization.
• Develop content strategies and calendars for blogs, case studies, whitepapers, videos, and thought leadership.
• Design and execute integrated digital, print, and experiential campaigns, including exhibitor recruitment and attendee acquisition and registration campaigns.
• Manage segmented email programs and coordinate paid advertising across Google Ads, LinkedIn, programmatic display, and industry publications.
• Develop promotional partnerships and co-marketing opportunities with industry associations and media partners.
• Maintain brand consistency and develop event positioning, key messages, value propositions, collateral, and promotional materials.
• Manage public relations and media outreach, including press releases, media kits, and journalist engagement.
• Oversee event branding, signage, and on-site marketing presence.
• Partner with sales to align marketing with exhibitor recruitment goals; collaborate with conference programming, operations, and international teams.
• Manage relationships with external agencies, vendors, and contractors, and engage advisory boards and industry partners for insights and validation.
• Track and report on website traffic, lead generation, conversion rates, ROI, campaign performance, registration trends, and market insights.
• Use CRM and marketing automation platforms to track leads and attribution; conduct post-event analysis and recommend future strategies.
• Monitor competitor activity and industry trends.
• Develop pre-show, at-show, and post-show marketing strategies and on-site activations.
• Coordinate show promotions, giveaways, engagement activities, event app content, and push notifications.
• Support on-site event execution at WHX Miami and CPHI Americas.

Benefits

• 15 days of PTO, increasing to 20 days after three years and 25 days after six years.
• 10 national holidays and a birthday leave day.
• Opportunity to work from almost anywhere for up to four weeks per year.
• 401(k) match.
• Health insurance.
• Vision insurance.
• Dental insurance.
• Parental leave.
• Employee stock purchase plan offering company shares at a minimum 15% discount.
• Up to four days per year to volunteer, with charity match funding available.
• Training, learning, mentoring platforms, access to LinkedIn Learning courses, and support for internal job moves.
• Employee assistance program and access to a wellness app.
• Mental health first aiders.
• Global awards and kudos recognition programs.
• Welcoming culture with in-person and online social events, colleague groups, and networks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level