Marketing Manager, Content Manager

U.S. Bank•Atlanta, GA

4d•Hybrid

About The Position

The Marketing Manager develops and leads marketing strategy for a specified area, delivering customer-centric, multichannel marketing programs to maximize customer growth, retention, and engagement. The role defines and communicates key performance indicators, evaluates return on investment, and modifies or optimizes strategies as needed. It manages professional employees and/or supervisors on complex support or production marketing teams and uses segment-specific strategies and media to launch programs and products in collaboration with agencies and product, sales, and technical teams. The role negotiates contracts, activates vendor relationships, adapts departmental plans to address changing priorities and operational challenges, and supports alternative marketing channels such as trade shows, seminars, and industry sponsorships. It also collaborates with internal partners to ensure marketing programs comply with applicable laws, regulations, and bank policies. The position includes content delivery and production planning, content development and execution, cross-functional coordination, performance optimization, and stakeholder management. It requires working from a U.S. Bank location three or more days per week.

Requirements

Bachelor's degree or equivalent work experience.
Six or more years of related experience in marketing and marketing strategy, with a proven ability to deliver results.
Strong organizational, interpersonal, and team-building skills.
Effective verbal, written, and presentation skills.
Agility in thinking and delivery, and the ability to take direction in support of company goals.
Strong decision-making and problem-solving skills.
Ability to delegate and manage multiple projects and assignments to completion on time and on budget.
Proficient computer navigation skills using a variety of software packages.
Ability to work from a U.S. Bank location three or more days per week.

Nice To Haves

Thorough knowledge of the assigned geographical area, competitive market, banking operations, and U.S. Bancorp products and services.
MBA or equivalent markers of high achievement.

Responsibilities

Develop and lead marketing strategy for a specified area and deliver customer-centric, multichannel programs to maximize customer growth, retention, and engagement.
Identify and communicate key performance indicators, evaluate marketing return on investment, and modify or optimize strategies as needed.
Manage professional employees and/or supervisors on complex support or production marketing teams.
Use segment-specific marketing strategies and media to launch programs and products in collaboration with agencies and product, sales, and technical teams.
Negotiate contracts and activate vendor relationships for the benefit of the company and its brand.
Adapt departmental plans and priorities to address agility, resource, and operational challenges.
Provide marketing support for alternative channels, including trade shows, seminars, and industry sponsorships.
Collaborate with internal partners to ensure marketing programs comply with applicable laws, regulations, and bank policies.
Plan and deliver content production, develop and execute content, coordinate cross-functionally, optimize performance, and manage stakeholders.