Marketing Manager

FITCH IRICK MANAGEMENT LLC•Charlotte, NC

13d•Onsite

About The Position

The Marketing Manager leads property management marketing for Fitch Irick’s affordable housing portfolio and serves as the primary marketing contact for leasing and resident retention. The role owns property marketing from lease-up launches and stabilized-asset campaigns to community branding, digital platforms, paid campaigns, content, and performance reporting. It also advises Property Management leadership using market insight and performance data to support occupancy, leasing velocity, resident retention, and community reputation. Reporting to the VP of Marketing and Communications, the Marketing Manager supervises the day-to-day work of the Marketing Coordinator and manages digital agencies and other specialist partners. The role works with senior and regional property leaders, property managers, and internal teams. Marketing must align with business goals, corporate brand standards, and affordable housing regulations. Fitch Irick Corporation is based in Charlotte, North Carolina, and has more than 30 years of experience in affordable housing development and property management. The company manages more than 12,000 units across 250 properties throughout the southeastern United States, working with Rural Development, HUD, and Low-Income Housing Tax Credit programs. This is a full-time, in-office position in Charlotte, with travel up to 25%.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 5 years of progressive marketing experience, including at least 3 years in multifamily or affordable housing.
Demonstrated record of leading lease-up campaigns and improving occupancy across a multi-property portfolio.
Experience advising senior operations leaders and influencing decisions without direct authority.
Experience supervising staff and managing agency partners and marketing budgets.
Advanced proficiency with leasing and marketing platforms such as EliseAI, Zillow, Apartments.com, and Yardi RentCafé.
Strong command of digital advertising, paid media, lead generation, SEO/SEM, and social media strategy.
Skill with analytics platforms and CRM tools to measure performance and guide strategy.
Thorough knowledge of Fair Housing marketing compliance and affordable housing programs, including HUD, LIHTC, and Rural Development.
Excellent communication, presentation, project management, and relationship-building skills.

Responsibilities

Serve as the primary marketing advisor and strategic partner to Property Management executives, regional managers, and property managers.
Translate occupancy, leasing velocity, and retention goals into marketing priorities, plans, and budgets.
Identify underperforming communities and recommend corrective marketing and outreach strategies.
Advise on new acquisitions and developments, including market positioning and lease-up readiness.
Develop and lead lease-up launch plans for new communities and maintain marketing plans for stabilized and underperforming properties.
Create community brands, including names, logos, and visual identities, consistent with corporate brand guidelines.
Develop annual and quarterly content and campaign plans for the property portfolio, aligned with occupancy goals, leasing targets, and regulatory timelines.
Set up and optimize property websites, social media channels, and Google Business profiles.
Purchase, implement, and optimize Zillow, Apartments.com, and other Internet Listing Service packages.
Plan and manage paid digital campaigns and digital agency partners, and lead property-portfolio social media management.
Administer and optimize AI leasing and communication tools, including EliseAI, for lead nurturing, scheduling, and resident engagement.
Partner with IT and Property Management to integrate marketing platforms with Yardi/RentCafé and other internal systems.
Develop property-specific collateral, including brochures, letterheads, newsletters, event materials, and signage; use design automation tools to create on-brand assets at scale.
Ensure marketing materials meet brand standards and fair housing requirements.
Own portfolio-wide lead tracking and marketing performance reporting; deliver monthly reports on campaign effectiveness, cost per lease, and ROI.
Use analytics, CRM, and leasing data to improve conversion and reallocate marketing spend.
Support reputation programs with the Marketing Coordinator by tracking online reviews and ratings.
Design grassroots campaigns targeting local employers, service agencies, housing authorities, and community organizations.
Plan community and leasing events and cultivate referral partnerships that support local visibility, resident engagement, and the company’s reputation.
Supervise and develop the Marketing Coordinator and train and onboard site teams on marketing practices, systems, and compliance.
Manage the property marketing budget, including advertising, ILS packages, and agency fees.
Collaborate with the VP of Marketing on corporate and brand marketing initiatives.
Ensure marketing and advertising comply with Fair Housing, HUD, LIHTC, and Rural Development regulations and uphold brand standards across digital, print, and onsite materials.