Marketing Manager
About The Position
ASSA ABLOY is seeking a high-potential Marketing Manager to manage marketing for B2B commercial door hardware brands. The role guides marketing strategy from conception through completion, leads digital marketing initiatives, and supports a nationwide sales team and channel partners. The position involves working with internal and outside resources, digital marketing colleagues, product management, business development, and brand management to develop marketing materials, campaigns, and sales tools. The posting describes a hybrid schedule as an option in its overview, but later states that the position will be performed onsite Monday through Friday at the New Haven or Berlin, Connecticut office. Travel may be required up to 10%.
Requirements
- Minimum of 4 years of marketing and communications experience.
- Proven success in strategy development, content marketing, public relations, and demand-generation campaigns.
- Strong critical-thinking and problem-solving skills, including the ability to present ideas.
- Strong verbal and written communication skills.
- Strong interpersonal skills, including the ability to interact effectively and influence at all organizational levels.
- Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
Nice To Haves
- Bachelor of Science degree in Communications, Marketing, or a related discipline preferred.
- Experience in B2B marketing of commercial products.
- Familiarity with Google Analytics and SEO/SEM.
- Proficiency in Adobe InDesign, Photoshop, or similar software.
- Familiarity with CRM and marketing automation platforms.
Responsibilities
- Manage new product launches, updates, and discontinuances, developing and maintaining communications and materials for sales teams and customers, including announcements, catalogs, blogs, presentations, and videos.
- Manage internal and external resources to create marketing content and tools, including blogs, case studies, presentations, ebooks, videos, and interactive product configuration or selection tools.
- Work with the digital marketing team on integrated digital campaigns to generate sales leads, including journey mapping, content development, analysis, and refinement for PPC, display, social, and email channels.
- Suggest and implement strategies for ongoing marketing optimization and multichannel improvement.
- Support the nationwide sales team with digital and physical selling tools, including virtual sales kits and playbooks, videos, presentations, brochures, product sample kits, and mounted product displays.
- Collaborate across the organization to support in-person experiential marketing events through PR, advertising, and product displays for onsite and mobile showrooms, trade show booths, and smaller events.
- Contribute to PR and social media through ideation, planning, content, and performance reviews.
- Manage invoices and budget tracking for marketing activities.
- Track and analyze content performance and engagement metrics to guide content sharing and future marketing strategy and development.
- Develop a thorough understanding of product features, benefits, positioning, and go-to-market strategy through collaboration with product management, business development, and brand management teams.
- Stay up to date with marketing technologies and trends.
- Perform other duties as assigned.
Benefits
- Paid time off, including sick and vacation days.
- 13 paid holidays.
- Job-protected leave benefits in accordance with applicable law.
- Medical, dental, vision, and life insurance.
- Health and flexible savings accounts, subject to eligibility requirements.
- 401(k) plan with employer contributions and matching, subject to plan eligibility.
- Eligibility for a discretionary bonus.
- Supplemental life insurance.
- Short-term and long-term disability benefits.
- Employee discounts.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
