Marketing Manager

ASSA ABLOY • New Haven, CT

15d • Hybrid

About The Position

ASSA ABLOY is seeking a high-potential Marketing Manager to manage successful B2B commercial door hardware brands and guide marketing strategy from conception through completion. The role also helps lead digital marketing initiatives and supports a nationwide sales team and channel partners. It offers the opportunity to grow with an established global company and a diverse marketing team. The position is performed onsite Monday through Friday at the New Haven or Berlin, Connecticut office; eligible candidates may work a hybrid schedule combining remote work with in-office collaboration.

Requirements

• Minimum of 4 years of marketing and communications experience.
• Proven success in strategy development, content marketing, public relations, and demand generation campaigns.
• Strong critical-thinking and problem-solving skills, including the ability to present ideas.
• Strong verbal and written communication skills.
• Strong interpersonal skills, including the ability to interact effectively and influence at all levels of an organization.
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
• Ability to travel, potentially up to 10%.

Nice To Haves

• Bachelor of Science degree in Communications, Marketing, or a related discipline.
• Experience in B2B marketing of commercial products.
• Familiarity with Google Analytics and SEO/SEM.
• Proficiency in Adobe InDesign, Photoshop, or similar software.
• Familiarity with CRM and marketing automation platforms.

Responsibilities

• Manage new product launches, updates, and discontinuances by developing and maintaining communications and materials for sales teams and customers, including announcements, catalogs, blogs, presentations, and videos.
• Coordinate internal and external resources to develop marketing content and tools, such as blogs, case studies, presentations, ebooks, videos, and interactive product configuration or selection tools.
• Work with the digital marketing team on integrated campaigns, including PPC, display, social, and email, from journey mapping and content development through analysis and refinement.
• Recommend and implement strategies for ongoing marketing optimization and multichannel improvement.
• Support the nationwide sales team with digital and physical selling tools, including virtual sales kits and playbooks, videos, presentations, brochures, product sample kits, and mounted product displays.
• Collaborate across the organization on in-person experiential marketing events, including PR, advertising, and product displays for onsite and mobile showrooms, trade shows, and smaller events.
• Contribute to PR and social media through ideation, planning, content creation, and performance reviews.
• Manage invoices and track budgets for marketing activities.
• Track and analyze content performance and engagement metrics to guide sharing, marketing strategies, and future development efforts.
• Develop a thorough understanding of product features, benefits, positioning, and go-to-market strategy through collaboration with product management, business development, and brand management teams.
• Stay current with marketing technologies and trends.
• Perform other duties as assigned.

Benefits

• Paid time off, including sick and vacation days.
• 13 paid holidays.
• Job-protected leave benefits in accordance with applicable law.
• Medical, dental, vision, and life insurance.
• Health and flexible savings accounts, subject to eligibility requirements.
• 401(k) plan with employer contributions and matching, subject to plan eligibility.
• Eligibility for a discretionary bonus.
• Supplemental life insurance.
• Short-term and long-term disability benefits.
• Employee discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level