Marketing Manager

Forrest Johnson•Corvallis, OR

28d•Onsite

About The Position

Visit Corvallis is seeking a strategic, creative marketing leader to strengthen its marketing operation and help make Corvallis a distinctive destination brand. The role oversees the organization’s marketing ecosystem, working with staff, contracted agencies, vendors, community partners, and other stakeholders. Reporting to the Executive Director, the Marketing Manager is a thought partner with substantial independence in day-to-day execution. The position leads brand strategy and creative development, paid media and digital advertising, website strategy and optimization, analytics and KPI reporting, public relations, social media and content, email marketing, creative assets, influencer and visiting media programs, and visitor-facing content. The manager helps develop the annual marketing plan, manages the content calendar, identifies creative needs, monitors performance, and encourages experimentation and A/B testing. The role uses performance data to inform decisions and identify what to try next. Visit Corvallis is a small, nimble team serving Corvallis and Benton County, Oregon. The organization works to enhance regional prosperity by elevating the visitor economy and connecting people with local experiences. The position is suited to someone who combines creative judgment, curiosity, strategic thinking, organization, initiative, and strong communication skills. Previous destination marketing or tourism experience and a bachelor’s degree are not required. Approximately 10% annual travel is required around the region, Oregon, and beyond. Some evening and weekend work is required. The role requires the ability to lift 35 pounds. The work model is onsite.

Requirements

At least 5 years of relevant marketing experience.
Experience with content and email marketing creation and distribution, and marketing optimization that combines creative thinking with data analysis.
Understanding of how brand, paid media, earned media, social media, public relations, influencer marketing, and related functions work together.
Prior experience in digital marketing and analytics, including familiarity with A/B testing, paid media, and evaluating marketing performance.
Ability to direct a robust marketing strategy to accomplish brand objectives.
Sound creative judgment and ability to evaluate creative work.
Strong brand, creative, storytelling, writing, and editing skills.
Ability to establish and maintain systems and processes.
Strong communication and relationship-building skills with partners, vendors, staff, and community stakeholders.
Ability to work effectively in a small team environment.
Ability to lift 35 pounds.

Nice To Haves

Experience marketing a consumer product, brand, commodity, place, food or beverage product, outdoor brand, or other competitive consumer offering.
A creative specialty such as photography, design, writing, video, or creative direction.
Hospitality, tourism, community-facing, consumer packaged goods, agency, or other transferable experience.
Experience in a combination of agency and client-side environments.

Responsibilities

Track marketing programs, including paid and organic social media, paid advertising, content development, media buying, public relations, and influencer marketing.
Coordinate video and photo asset strategies and development, track asset needs, manage media assets, and oversee outside creators.
Work with the Executive Director to ensure the brand and communications align with local strategies and partner needs.
Coordinate website and digital marketing editorial content and track and report results monthly and quarterly.
Coordinate and advise agencies, designers, and other creative partners.
Compile and use data to make strategic marketing decisions, experiment, and adapt.
Build and maintain a robust paid and organic social strategy and oversee daily social media management across multiple channels with an outside agency.
Oversee visitor guide creation in collaboration with an agency partner.
Oversee public relations strategy and the contracted PR firm.
Assist in creating and maintaining media pitch updates and work with the PR firm on implementation.
Serve as the primary contact for inbound visiting media and influencers.
Coordinate media and influencer visits, track results, and report on return on investment.
Track and report public relations efforts to staff quarterly.
Help develop the annual marketing plan, manage the content calendar, identify creative needs, monitor performance, and build a culture of experimentation and A/B testing.
Travel approximately 10% annually around the region, Oregon, and beyond, and perform some evening and weekend work.