Marketing Manager

Genstone Realty•Farmers Branch, TX

4h•$95,000 - $115,000•Hybrid

About The Position

The Fay Group is a fully integrated real estate and mortgage services firm, bringing together the strength and expertise of two complementary holding companies – Fay Financial and Genstone Holdings. Since its founding in 2008 as a special servicer, The Fay Group has grown into a diversified enterprise overseeing more than $46 billion in assets on behalf of over 50 institutional clients. Powered by data, technology, and a team of 1,100+ professionals across 10 U.S. locations, the organization delivers coordinated solutions across the full spectrum of real estate and lending services – including loan servicing, property management, mortgage originations, renovations, and insurance. From asset creation and loan management to renovations and real estate brokerage services, The Fay Group offers end-to-end capabilities under one platform. This comprehensive approach delivers flexibility, transparency, and performance across multiple asset classes, supporting both clients and customers in all market and interest rate environments. Reporting to the VP, Marketing, this position is responsible for supporting the planning, execution and measurement of marketing programs that drive customer acquisition, retention and brand awareness across assigned Business Units. This role oversees daily marketing operations, creates content and communications, and collaborates with internal teams to ensure alignment with company objectives and compliance standards. The Marketing Manager oversees campaign development and delivery, including audience targeting, creative production, channel execution and performance tracking, while ensuring consistent brand messaging and regulatory compliance. This role collaborates with the full Marketing Team as well as broader leadership to provide tactical guidance and ensure seamless execution of marketing initiatives across the organization. This role has the potential to evolve into a people leadership position, with responsibilities that may include team management, performance oversight and employee development.

Requirements

Bachelor’s Degree in Marketing, Communications, Business or related field
5+ years’ progressive marketing experience
2+ years in financial services, mortgage lending or related industry experience
Proven experience executing campaigns across multiple channels (digital, social media, email, events, print)
B2C Lead Generation and measurement experience required
Strong writing skills with demonstrated ability to create public-facing content (ads, newsletters, website, blog articles, press releases, etc.)
Familiarity with CRM systems (e.g., Total Expert, Microsoft Dynamics 365), marketing automation tools and analytics platforms (GA4, social media management tools, etc.)
Advanced skills and experience in MS Word, Excel and PowerPoint
Strong verbal and written communication skills
Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization
Strong analytical skills
Solid decision-making abilities coupled with sound judgment
People management skills with the ability to coach and train others
Strong time management skills
Ability to prioritize numerous tasks and manage shifting priorities
Client focused with strong execution skills and results orientation
High-level of precision with attention to detail and consistency
Flexible, open to change, ability to learn new things quickly
Ability to work in a collaborative environment and provide guidance for working groups

Nice To Haves

B2B Lead Generation is strongly preferred
Prior experience in brand/ reputation management (online reviews and Google Business Profiles) preferred
Experience with graphic design software (Canva or similar) and AI Tools (Microsoft Pilot) are preferred
Previous experience managing people and leading teams strongly preferred

Responsibilities

Support the planning, execution and measurement of marketing programs that drive customer acquisition, retention and brand awareness across assigned Business Units.
Oversee daily marketing operations.
Create content and communications.
Collaborate with internal teams to ensure alignment with company objectives and compliance standards.
Oversee campaign development and delivery, including audience targeting, creative production, channel execution and performance tracking.
Ensure consistent brand messaging and regulatory compliance.
Collaborate with the full Marketing Team as well as broader leadership to provide tactical guidance and ensure seamless execution of marketing initiatives across the organization.
Potentially manage people, including team management, performance oversight and employee development.