Marketing Manager, Content Manager
About The Position
The Marketing Manager develops and leads marketing strategy for an assigned area, delivering customer-centric, multichannel marketing programs designed to maximize customer growth, retention, and engagement. The role tracks and communicates key performance indicators, assesses return on investment, and modifies or optimizes strategies as needed. It manages professional employees and/or supervisors in complex support or production marketing teams and works with agencies and product, sales, and technical teams to launch segment-specific marketing programs and products. The position negotiates contracts and activates vendor relationships, adapts departmental plans to changing resource and operational needs, and provides marketing support for alternative channels such as trade shows, seminars, and industry sponsorships. It also collaborates with internal partners to ensure marketing programs comply with laws, regulations, and bank policies. The role requires working from a U.S. Bank location three or more days per week.
Requirements
- Bachelor's degree or equivalent work experience.
- Six or more years of related experience in marketing and marketing strategy, with a proven ability to deliver results.
- Ability to work from a U.S. Bank location three or more days per week.
Nice To Haves
- Thorough knowledge of the assigned geographical area, competitive market, banking operations, and U.S. Bancorp products and services.
- Strong organizational, interpersonal, and team-building skills.
- Effective verbal, written, and presentation skills.
- Agility in thinking and delivery, with a proven ability to take direction in support of company goals.
- Strong decision-making and problem-solving skills.
- Ability to delegate and manage multiple projects and assignments, completing them on time and on budget.
- Proficient computer navigation skills using a variety of software packages.
- MBA or equivalent markers of high achievement.
Responsibilities
- Develop and lead marketing strategy for an assigned area.
- Deliver customer-centric, multichannel marketing programs to maximize customer growth, retention, and engagement.
- Identify and communicate key performance indicators; assess return on investment and modify or optimize marketing strategies as needed.
- Manage professional employees and/or supervisors in complex support or production marketing teams.
- Use segment-specific marketing strategies and media to launch marketing programs and products in collaboration with agencies and product, sales, and technical teams.
- Negotiate contracts and activate vendor relationships for the benefit of the company and its brand.
- Adapt departmental plans and priorities to address agility, resource, and operational challenges.
- Provide marketing support for alternative channels, including trade shows, seminars, and industry sponsorships.
- Collaborate with internal partners to ensure marketing programs comply with laws, regulations, and bank policies.
Benefits
- Healthcare coverage, including medical, dental, and vision.
- Basic term and optional term life insurance.
- Short-term and long-term disability coverage.
- Pregnancy disability and parental leave.
- 401(k) and employer-funded retirement plan.
- Paid vacation from two to five weeks, depending on salary grade and tenure.
- Up to 11 paid holiday opportunities.
- Adoption assistance.
- Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law.
- Incentive and recognition programs.
- Equity stock purchase, 401(k) contribution, and pension, subject to eligibility requirements.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
