Marketing Manager

Urbanex Pest Control•Nashville, TN

19d

About The Position

Urbanex Pest Control is seeking a Marketing Manager to turn channel activity into measurable customer growth across its local markets. The role coordinates outside specialists, sets priorities with branch and sales leaders, manages the marketing calendar and budget, and ensures completed work improves customer acquisition. The manager should be comfortable evaluating Google Ads, Local Services Ads, organic search, Google Business Profiles, website conversion, and lead follow-up. The role does not require personally building every tracking integration or performing every technical SEO fix, but does require evaluating that work, identifying gaps, and turning findings into decisions. The Marketing Manager will build and execute prioritized plans by market and channel; direct vendors and specialists; oversee local search, reputation, and paid acquisition; improve lead conversion with inside sales and branch leaders; maintain market- and channel-level reporting; and recommend budget decisions based on customer outcomes and branch needs. Within the first 90 days, success means establishing a reliable marketing operating rhythm, including a market-by-market plan, agreed scorecard, reviewed vendor backlog, and clear owners for lead and review follow-up. Longer-term results include more new customers completing initial service, productive upsells, stronger local visibility, and sensible acquisition costs relative to incremental first-year contract revenue. The manager will also help leadership compare those gains with cancellations in each branch. Nashville or Knoxville, Tennessee is highly preferred. Candidates must be willing to complete a background check.

Requirements

At least five years of experience managing performance marketing; experience with a multi-location service business is preferred.
Working knowledge of local SEO, Google Business Profiles, Google Ads, Local Services Ads, GA4, Search Console, and conversion tracking.
Experience managing agencies, freelancers, or specialist partners and translating their work into a practical execution plan.
Strong analytical judgment, including the ability to question attribution, distinguish leads from customers, and clearly explain results without overstating them.
Ability to work with sales and operations leaders, manage competing branch priorities, and follow projects through to completion.
Clear writing, strong organization, and willingness to inspect details directly.
Willingness to complete a background check.

Nice To Haves

Experience managing performance marketing for a multi-location service business.
Nashville or Knoxville, Tennessee location is highly preferred.

Responsibilities

Build a prioritized marketing plan by market and channel, with clear owners, deadlines, budgets, and expected outcomes.
Direct ongoing tracking and SEO work; review recommendations, resolve dependencies, verify implementation, and hold specialist partners accountable for results.
Oversee Google Business Profiles, local listings, reviews, local content, and market-specific SEO, coordinating with branches to obtain accurate service information, photos, and customer proof.
Manage Google Ads and Local Services Ads performance, including budgets, lead quality, search terms, landing pages, lead statuses, and opportunities to recover charges for invalid leads.
Work with inside sales and branch leaders to identify where leads are lost between inquiry, contact, signed agreement, and initial service, and help address handoff and response problems.
Maintain a weekly scorecard by market and channel covering spend, qualified leads, signed agreements, completed initial services, acquisition cost, and incremental first-year contract revenue.
Keep website organic, local profile, and paid results distinct in measurement and reporting.
Recommend where to increase, reduce, or test spending based on customer outcomes and branch needs rather than lead volume alone.
Establish a marketing operating rhythm with a market-by-market plan, agreed scorecard, reviewed vendor backlog, and clear owners for lead and review follow-up.
Help leadership assess customer and revenue gains in comparison with cancellations in each branch.