Marketing Manager

Legends Global•New Orleans, LA

13d

About The Position

Legends Global has an opening for a Marketing Manager in the Event Services department, supporting the Caesars Superdome, Smoothie King Center, and Champions Square. The role reports to the Event Services Manager and is salaried/exempt. The Marketing Manager leads marketing campaigns and event promotion, maintains venue websites and digital communications, supports event and private-event sales, and oversees marketing team members and related administrative responsibilities. The position develops email campaigns, segments databases, uses Ticketmaster and other software tools to support sales and analyze campaign performance, and oversees social media content. It creates and coordinates digital, print, signage, and promotional materials; manages media buys and cross-promotional assets; supports event activations and media relations; and maintains marketing plans, expenses, photographs, and venue information. The role also coaches and develops the Marketing team and handles its time-off and payroll responsibilities. The position may require work inside or outside the facility, movement around the venue, and prolonged standing during events. Nights, weekends, and holidays may be required as needed.

Requirements

Superior communication and organizational skills.
Highly motivated, self-directed, and able to work in a fast-paced environment.
Must be able to work nights, weekends, and holidays as needed.
Minimum of 3–4 years of professional graphic design experience.
Proficiency with PC Windows-based Microsoft Office applications, including Outlook, Excel, Word, and PowerPoint.
Valid Louisiana driver's license at the time of appointment and throughout employment.
Must successfully pass a criminal background check.

Nice To Haves

Bachelor’s degree in communications, marketing, public relations, graphic design, or a related field is preferred.

Responsibilities

Create, strategize, and deploy email campaigns for venue presales, onsales, and promotions to drive ticket revenue and website click-throughs.
Segment the customer database based on purchasing patterns to improve engagement and purchases through social promotions and email advertising.
Use Ticketmaster tools and marketing resources, including TM One, to increase exposure and ticket sales and analyze and report data from online marketing platforms.
Use software tools, including Klaviyo, Business Intelligence, and Writer, to analyze data, create campaigns, and track progress.
Oversee development and implementation of the social media content calendar across channels.
Create event-related and brand-related print and online advertising collateral.
Execute local and regional media buys as requested by promoters and the Sales & Marketing Team.
Manage event-related Saints and Pelicans cross-promotional assets, including graphic signage, television and radio spots, and in-arena promotions.
Maintain event marketing plans and promoter and venue expenses, and complete related purchasing and accounting forms and procedures.
Identify and develop bonus, trade, promotional, and event-related media opportunities to drive ticket sales and positive venue exposure.
Maintain the three venue complex websites and update event schedules, informational pages, artwork, and sales materials.
Create event-related digital signage for venues in the complex.
Secure advertising materials from event promoters for display on venue complex LED signage.
Create and deploy email, print, and online advertising to market the venue complex and generate private-event bookings.
Create, update, and order sales collateral; oversee promotional and sales-gift artwork design as needed.
Design collateral, print signage, newsletters, presentations, and internal communications for the venue complex and the Louisiana Stadium and Exposition District as requested.
Maintain and grow the venue complex email database to support ticket sales, ancillary revenue, and bookings.
Maintain and archive photographs on servers for venue complex use.
Manage and create artist and promoter gifts, back-of-house enhancements, and event-related activations.
Provide event setup photography and event-day documentation as needed.
Develop event media advisories and escort media and event personnel as needed.
Maintain profiles and lists of local media and market demographics.
Conduct facility tours for media, clients, and special requests as needed.
Coach, develop, train, and take corrective action for Marketing team members.
Manage team time-off requests, weekly payroll, and other payroll-related responsibilities.
Perform other duties as assigned.