Marketing Manager

Cosm•Inglewood, CA

10d

About The Position

Cosm is seeking a dynamic, entrepreneurial Marketing Manager to lead local marketing efforts for its Hollywood Park venue. The role owns how Hollywood Park fans discover, experience, and connect with Cosm’s immersive entertainment. It develops and executes marketing strategies to drive ticket sales, strengthen community partnerships, and build regional brand visibility. This hands-on, fast-paced position blends creative work with data-driven strategy and local insight to position Cosm Hollywood Park as a destination for fans, families, and cultural explorers. The Marketing Manager leads local initiatives across sports, entertainment, and special events; creates go-to-market and promotional campaigns; and builds partnerships and community engagement. The role works with central creative, partnerships, programming, and digital teams to localize campaigns, and uses performance insights to optimize marketing. It also serves as an on-the-ground brand ambassador in the Hollywood Park community and supports campaigns for tentpole events and major venue premieres.

Requirements

Bachelor’s degree in marketing or a related field.
6–8 years of experience in marketing, ideally with entertainment, sports, or live event brands.
Experience in local or regional marketing, field marketing, or venue-based roles focused on driving foot traffic or ticket sales.
Track record of building community and partnership programs that enhance local visibility and deliver measurable business results.
Strong understanding of Hollywood Park’s cultural landscape, audience behavior, and media ecosystem.
Data-driven mindset and ability to interpret campaign performance and pivot strategies.
Excellent communication and storytelling skills, including comfort presenting ideas to leadership and partners.
Strong organization and project management capabilities; ability to thrive in a fast-paced, collaborative environment.
Passion for live entertainment, sports, and experiential marketing.
Ability to travel 10%.

Responsibilities

Lead local marketing initiatives for Cosm Hollywood Park across sports, entertainment, and special events.
Develop and execute go-to-market and promotional campaigns to maximize awareness, attendance, and ticket sales.
Build strategic partnerships with local organizations, sports teams, media outlets, and community groups to drive traffic and brand affinity.
Identify and activate field marketing opportunities, including festivals, cultural events, and neighborhood moments.
Collaborate with central Creative, Partnerships, Programming, and Digital teams to localize national campaigns.
Manage local influencer partnerships and content collaborations to generate authentic, market-specific buzz.
Optimize paid, owned, and earned channels using insights and analytics to inform targeting, creative, and media mix.
Partner with ticketing and CRM teams to drive conversion, re-engagement, and loyalty.
Represent Cosm as an on-the-ground brand ambassador in the Hollywood Park community and foster ongoing local relationships.
Support launch and ongoing campaigns for tentpole events and major premieres at the Hollywood Park venue.