Marketing Manager
About The Position
The Marketing Manager manages the company’s social media presence, creates marketing materials, promotes products, communicates company updates, and captures high-quality photos and videos showcasing the business, products, and team. The role calls for a self-motivated, detail-oriented person who can work independently and collaborate with multiple departments to maintain consistent branding and messaging. The position covers social media management, advertising and marketing campaigns, product and company communications, photography and content creation, website content updates, brand management, and coordination with internal teams and external vendors. It also supports company events, trade shows, and community outreach.
Requirements
- Experience in marketing, communications, graphic design, or a related field is preferred.
- Proficiency with design software such as Canva, Adobe Creative Suite, or similar.
- Experience managing business social media accounts.
- Strong photography and basic video-editing skills.
- Excellent written and verbal communication skills.
- Strong organizational and project-management abilities.
- Ability to manage multiple projects and meet deadlines.
- Creative mindset and attention to detail.
- Ability to move throughout the facility and occasionally lift up to 25 pounds.
- Ability to photograph products indoors and outdoors.
- Occasional travel to customer sites, events, or trade shows may be required.
Nice To Haves
- Knowledge of social media advertising.
- Experience with email marketing platforms.
- Basic website editing experience, such as WordPress or a similar CMS.
- Familiarity with analytics tools such as Meta Business Suite and Google Analytics.
Responsibilities
- Manage and maintain company social media accounts, including Facebook, Instagram, LinkedIn, and TikTok.
- Develop and maintain a monthly content calendar; create posts, reels, stories, and videos; respond to comments and messages when appropriate; monitor performance and recommend improvements.
- Design digital and print advertisements and create flyers, brochures, banners, signage, catalogs, and other promotional materials.
- Develop campaigns promoting products, sales, and company initiatives, ensuring materials align with company branding.
- Announce new products, product updates, pricing changes, promotions, and company news.
- Work with management and sales teams to communicate information to customers through email, social media, website updates, and printed materials.
- Maintain consistent messaging across communication channels.
- Photograph products, inventory, projects, events, employees, and customer installations; capture and edit photos and videos for campaigns.
- Organize and maintain a digital library of marketing assets.
- Assist with website content, product information, and promotional updates; keep online content accurate and current; recommend customer-experience improvements.
- Maintain a consistent company image and ensure logos, colors, messaging, and branding standards are followed.
- Support company events, trade shows, and community outreach efforts.
- Collaborate with sales, purchasing, and management to identify marketing opportunities and assist with seasonal promotions, product launches, and special events.
- Coordinate with vendors, printers, and advertising partners when necessary.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
