Marketing Manager

Sika•Madison Heights, MI

25d

About The Position

The Market & Customer Activation Manager, Automotive & Industry USA, leads marketing planning, coordination, and activation across Sika’s Automotive & Industry business in the United States. The role aligns Global Marketing, Product Management, Sales, distribution partners, and Digital Operations so marketing initiatives support strategic priorities, accelerate growth, and strengthen market leadership. As the central point of coordination for marketing communication strategy execution, campaign activation, content deployment, and performance measurement, the Marketing Manager leverages global resources, scales best practices, and optimizes investments to deliver measurable business impact across customer segments and channels.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
7+ years of progressive B2B marketing experience.
Experience using project management tools such as Trello, Jira, Asana, Workfront, or similar platforms.
Proven track record developing and executing integrated marketing, demand generation, customer activation, product launch, and growth strategies.
Strong cross-functional leadership experience partnering with Sales, Product Management, Channel Management, and business leaders in global or matrixed environments.
Experience managing marketing budgets, agencies, resources, and multiple priorities.
Strong digital marketing, CRM, marketing automation, analytics, and campaign optimization skills.
Strong communication, project management, analytical, and problem-solving skills.
Ability to influence without direct authority and translate business objectives into measurable marketing outcomes.

Nice To Haves

B2B marketing experience in automotive, industrial, manufacturing, construction, chemicals, or related technical industries.
Experience with Salesforce, HubSpot, Adobe Marketo Engage, Pardot, or similar platforms.
Experience with product commercialization, distribution channels, specification-driven selling, or technical B2B markets.

Responsibilities

Lead annual marketing planning and maintain an integrated roadmap aligned with business goals, growth initiatives, product launches, and Global Marketing priorities.
Establish governance, prioritization, budgeting, and performance-management processes that connect marketing investments to business outcomes.
Develop and execute integrated campaigns to drive customer engagement, demand generation, market penetration, and growth across core and emerging segments.
Develop customer-centric value propositions and activation strategies in partnership with Sales, BDMs, Channel Management, and Product Management.
Lead marketing activation for new product launches, including campaign plans, sales enablement, customer communications, and channel support.
Ensure marketing programs support direct customers and distribution partners.
Manage centralized marketing content and maximize reuse of Global Marketing assets through a “copy with pride” approach.
Ensure consistent brand positioning, messaging, visual identity, customer experience, and regulatory compliance across USA marketing activities and channel touchpoints.
Partner with Global Marketing, Americas Corporate Marketing, Digital teams, and agencies to scale digital marketing, demand generation, lead nurturing, customer engagement, and marketing automation programs.
Use analytics and best practices to improve campaign performance and ROI.
Own marketing planning, activation, governance, and budget coordination for Automotive & Industry USA.
Represent USA market priorities within Global Marketing, facilitate cross-regional best-practice sharing, and promote collaboration, transparency, accountability, and continuous improvement.
Establish and monitor marketing KPIs, evaluate campaign effectiveness, and use data-driven insights to optimize programs, resource allocation, and investments.