Marketing Manager

Carrier•Beverly, MA

13d•$96,000 - $192,000•Hybrid

About The Position

The Marketing Manager, Sensitech, leads marketing strategy and execution for Sensitech, serving as a strategic marketing partner to business leadership. The role shapes how Sensitech engages customers, brings innovations to market and strengthens its brand. It translates business priorities and customer needs into marketing strategies and programs that build awareness, generate demand and support profitable growth. The manager leads marketing for strategic initiatives, coordinates cross-functional stakeholders, and establishes plans, responsibilities, milestones and measures of success while driving execution across channels and customer touchpoints. The position requires balancing strategy and execution, influencing teams across a complex matrix, and using performance insights to improve business and marketing outcomes. It reports to the Head of Marketing & Communications for CST Americas and is based at the Sensitech office in Beverly, Massachusetts. The schedule is hybrid, with four days onsite and one day remote per week.

Requirements

Bachelor’s degree.
At least 5 years of experience in Strategic Marketing and/or Commercial Marketing.

Nice To Haves

Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
Experience in industrial manufacturing, technology, SaaS or other complex B2B industries.
Experience supporting global or multi-regional organizations.
Strong business acumen and ability to translate commercial objectives into marketing strategies and actionable plans.
Experience leading go-to-market planning, campaign development and customer engagement programs.
Ability to develop clear messaging, campaign briefs, marketing plans and sales enablement content.
Strong stakeholder management skills and demonstrated ability to influence and align cross-functional teams in a matrixed organization.
Experience using campaign performance data, marketing analytics or business insights to recommend optimization actions.
Strong communication, writing and presentation skills.
Highly organized, collaborative and adaptable, with demonstrated ability to manage multiple priorities and lead complex initiatives in a dynamic business environment.

Responsibilities

Develop and execute marketing plans aligned with business priorities, growth objectives, customer needs and Sensitech Marketing & Communications direction.
Translate business objectives into campaigns, go-to-market strategies and customer engagement programs that drive awareness, demand generation and business growth.
Lead Sensitech marketing planning and execution for strategic initiatives.
Collaborate with business leaders to identify growth opportunities and shape marketing strategies that support commercial objectives.
Drive customer-focused, commercially aligned marketing programs connected across channels, touchpoints and business priorities.
Lead cross-functional market planning and integrated execution for strategic business initiatives.
Develop and manage integrated plans defining target audiences, messaging, channel strategies, asset requirements, readiness milestones and success measures.
Coordinate stakeholders across Business Development, Product Management, Sales, Digital/eCommerce, Communications, Customer Excellence and other functional teams.
Connect business strategy to marketing execution through channels, content, digital programs and communications support.
Lead high-priority initiatives in a dynamic environment with evolving business needs.
Strengthen and steward the Sensitech brand through differentiated positioning, clear value propositions and consistent verbal and visual expression.
Ensure messaging and brand consistency across digital properties, campaigns, events, content, sales enablement and other customer touchpoints.
Monitor program performance against defined goals and recommend optimization actions.
Partner with digital, eCommerce and analytics teams to assess engagement, lead generation, pipeline contribution and other relevant performance indicators.
Share learnings and best practices across marketing programs to strengthen consistency and effectiveness.
Develop scalable planning tools, launch frameworks, campaign processes and marketing governance practices.
Improve consistency in how strategic initiatives are planned, executed and measured.
Contribute to a collaborative, high-performing culture focused on business impact, accountability and continuous improvement.