Marketing Manager

Bangor Savings Bank • Bangor, ME

16d • $88,335 - $141,699 • Onsite

About The Position

Bangor Savings Bank is seeking an experienced, collaborative Marketing Manager to lead integrated marketing strategies that support business priorities, strengthen the brand, and deepen customer engagement. Reporting to the Senior Vice President, Chief Marketing and Public Relations Officer, the Marketing Manager provides day-to-day leadership to the Marketing team and works across the Bank to turn organizational goals into effective, measurable initiatives.

The role oversees campaigns, team workflow, agency and vendor relationships, budget administration, performance reporting, and consistent use of the Bangor Savings Bank brand. This is a full-time position based in Bangor, Maine. The Marketing Manager leads employee development, workflow, resource planning, and delivery of integrated marketing initiatives, while partnering with business leaders and the Senior Vice President, Chief Marketing and Public Relations Officer to plan and execute marketing work.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and relevant experience.
• Five or more years of progressively responsible marketing experience, including experience leading employees, projects, or cross-functional initiatives.
• Demonstrated ability to develop and execute integrated marketing strategies and campaigns.
• Strong people-leadership skills, including coaching, delegation, feedback, and employee development.
• Proven project-management experience managing multiple priorities, contributors, deadlines, and approvals.
• Experience managing agencies, media partners, vendors, budgets, and contracts.
• Strong writing, editing, verbal communication, presentation, analytical, organizational, and interpersonal skills.
• Ability to interpret performance information and translate findings into practical recommendations.
• Excellent client service skills.
• Ability to manage multiple projects simultaneously and work efficiently and effectively under deadlines.
• Ability to build trusted relationships and influence outcomes across business lines and organizational levels.
• General office environment; moderate lifting up to 35 lbs. and moderate reaching, walking, sitting, and standing are required.
• Valid driver’s license and availability to independently travel to various locations within the Bank’s footprint required.
• Must be able to perform the essential functions, unaided or with reasonable accommodation.

Nice To Haves

• Advanced degree preferred.
• Financial services, banking, or other regulated-industry experience preferred.
• Familiarity with marketing technology, digital platforms, analytics, and emerging AI-enabled tools preferred.

Responsibilities

• Lead integrated marketing plans and campaigns that support the Bank’s strategic priorities and business objectives.
• Provide day-to-day leadership, coaching, and development for Marketing team members, including workload prioritization and performance feedback.
• Partner with business leaders to translate business needs into marketing strategies and deliverables.
• Oversee campaigns across digital, print, email, social media, advertising, sponsorship, and other relevant channels.
• Maintain consistent use of the Bangor Savings Bank brand across communications, campaigns, customer experiences, and third-party materials.
• Manage marketing projects, timelines, approvals, agencies, media partners, and vendors.
• Partner with the Senior Vice President, Chief Marketing and Public Relations Officer on the Marketing budget, forecasting, and resource allocation.
• Monitor campaign performance and recommend improvements.
• Evaluate market trends, customer insights, competitive activity, and emerging channels.
• Support internal and external communications, public relations, community engagement, and incident-response initiatives in coordination with appropriate partners.
• Ensure marketing materials follow established review and approval processes and applicable Bank policies and regulatory requirements.
• Identify opportunities to improve Marketing processes, technology, and workflow.
• Lead with sound judgment, accountability, responsiveness, and collaboration; set clear expectations and foster a supportive, high-performing team.
• Build trusted relationships across the Bank and encourage continuous improvement and responsible use of emerging marketing tools and technology.
• Foster an inclusive environment that values different perspectives and experiences, and support Bank objectives through teamwork, customer experience, communication, and a culture of caring.
• Maintain current knowledge of marketing practices, customer trends, evolving channels, and industry developments.
• Follow established review, approval, documentation, and record-retention processes for marketing materials and campaigns.
• Partner with Compliance, Legal, Risk, and other appropriate teams to support adherence to applicable requirements.
• Identify and help implement improvements to Marketing processes and controls.
• Escalate potential brand, regulatory, reputational, customer, or operational concerns to the appropriate leader.
• Perform additional duties as requested.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager