Marketing Manager

Blast Cleaning Technologies • West Allis, WI

23d • Onsite

About The Position

Blast Cleaning Technologies (BCT) is seeking an experienced Marketing Manager to lead the company’s marketing strategy, brand growth, demand generation initiatives, and marketing team. This visible leadership role supports BCT’s continued growth and works closely with executive leadership, including the CEO and VP of Business Development. The Marketing Manager develops and executes marketing initiatives to strengthen market position, increase brand awareness, generate qualified leads, and support revenue growth, while partnering with Sales, Service, Engineering, and executive stakeholders.

The role leads and develops the marketing team and oversees a broad range of marketing disciplines. It is responsible for strategy, lead generation, brand and communications, visual content quality, public relations, events and trade shows, digital marketing, technology and analytics, and product and market development. The manager uses data and business systems to assess performance, manages external creative and marketing partners, and ensures marketing materials accurately and professionally represent BCT’s products and brand. The position also champions BCT’s culture and values and supports employee engagement and company communications.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 7 years of progressive marketing experience.
• At least 5 years of leadership and people management experience.
• Demonstrated success leading and developing high-performing marketing teams.
• Strong leadership, coaching, delegation, and accountability skills.
• Ability to align marketing activities with sales objectives and revenue growth.
• Experience across multiple marketing disciplines, including public relations, website management and SEO, social media marketing, advertising, content development, photography and videography oversight, trade shows and events, promotional programs, and vendor marketing partnerships.
• Excellent written, verbal, and interpersonal communication skills.
• Strong project management, organizational, and prioritization skills.
• High attention to detail and ability to critically assess creative content and marketing materials.
• Strong proficiency with Microsoft Office applications.
• Self-motivated, results-oriented approach, with a strong sense of urgency and ownership.
• Ability to thrive in a fast-paced, entrepreneurial manufacturing environment.
• Experience in manufacturing, industrial equipment, capital equipment, automation, or another B2B environment.
• Proven track record of partnering with sales teams to drive measurable business growth.
• Experience managing marketing budgets, campaigns, agencies, trade shows, and strategic initiatives.

Nice To Haves

• Experience leveraging AI tools within marketing operations.
• Salesforce CRM experience.
• Experience with Salesforce or similar CRM platforms.

Responsibilities

• Develop and execute comprehensive marketing strategies that support company growth objectives and market leadership.
• Drive lead generation, customer engagement, and pipeline development in partnership with Sales.
• Align marketing priorities with company objectives in collaboration with executive leadership.
• Identify market opportunities, customer needs, and competitive trends; use data and analytics to improve marketing effectiveness.
• Lead, coach, mentor, and develop the marketing team; set performance expectations, development plans, and measurable goals.
• Prioritize and delegate work, ensuring successful execution of marketing initiatives and fostering accountability and continuous improvement.
• Manage relationships with external agencies, contractors, photographers, videographers, graphic designers, and marketing vendors.
• Review marketing photography, video, advertising, trade show displays, literature, and digital content for quality, accuracy, consistency, and effectiveness.
• Direct creative resources and provide constructive feedback to improve marketing deliverables and maintain brand standards.
• Oversee brand strategy and consistent messaging across internal and external channels.
• Lead development of collateral, advertising, website content, email campaigns, social media content, sales tools, videos, photography, case studies, and customer success stories.
• Manage public relations, including article writing, press releases, publication placement, industry media relationships, and company announcements.
• Administer promotional programs, vendor marketing partnerships, sponsorships, memberships, and branding initiatives.
• Direct trade shows, open houses, customer events, product demonstrations, and industry conferences; manage budgets, logistics, vendors, exhibits, promotional materials, and customer engagement.
• Represent BCT professionally at industry events and customer-facing functions.
• Oversee website strategy, SEO, paid advertising, social media, content marketing, and marketing automation.
• Use Salesforce CRM, Epicor ERP, and other business systems to support business development and track marketing performance.
• Evaluate and implement technologies, including AI tools, to improve marketing efficiency, productivity, and campaign effectiveness.
• Monitor KPIs, campaign performance, lead conversion metrics, and marketing ROI.
• Support product launches, market expansion, and go-to-market strategies.
• Collaborate with Sales, Service, Engineering, and Project Management to develop messaging and content that supports customer success.
• Research target industries, applications, customer segments, and growth opportunities.
• Champion BCT’s culture, values, and continuous improvement, and support employee engagement and company communication initiatives.

Benefits

• Comprehensive benefit plans.
• 401(k) employer match of 50% up to 6%.
• Medical insurance with BCT covering 90% of premiums, low deductibles, zero coinsurance, and extensive provider networks.
• Generous paid time off.
• Paid U.S. holidays.
• Casual dress code and friendly workplace.
• Free coffee, popcorn, summer cookouts, and other amenities.
• Tuition reimbursement and investments in continued learning.
• Onsite HR and IT support.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior