Marketing Manager

All Weather Seal of West Michigan•Lowell, MI

About The Position

All-Weather Seal of West Michigan is seeking an experienced Retail & Events Manager to lead its growing field marketing team. The role leads the daily operations, performance, and development of approximately 25 Retail and Event Marketing Representatives, with continued team growth expected. It drives lead-generation performance through retail partnerships, community events, and local marketing initiatives while ensuring professional execution across locations and events. The manager recruits, trains, coaches, and develops team members; oversees retail and event operations; and owns team performance and key marketing KPIs. The position includes weekend work for community events and trade shows and travel throughout Southern West Michigan. Compensation is base salary plus performance bonuses, with all-in annual income of $50,000–$75,000. All-Weather Seal describes opportunities for advancement, including Regional Marketing Manager, Director of Retail Marketing, Field Marketing Manager, Recruiting Manager, Sales Manager, and Operations Leadership.

Requirements

At least 2 years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field.
Experience managing team performance and holding employees accountable to goals and KPIs.
Proven ability to coach, motivate, and develop high-performing teams.
Strong organizational skills and exceptional attention to detail.
Growth mindset and passion for continuous improvement.
Data-driven decision-making skills and comfort tracking metrics and performance.
Excellent communication and interpersonal skills.
Ability to lead by example in a fast-paced, team-oriented environment.
Comfort working weekends for community events and trade shows.
Willingness to travel throughout Southern West Michigan.
Valid driver's license.

Responsibilities

Lead, coach, and develop a team of approximately 25 Marketing Representatives, with continued growth expected.
Recruit, onboard, train, and mentor new team members.
Conduct regular one-on-one coaching sessions and performance reviews.
Foster accountability, teamwork, continuous learning, and healthy competition.
Motivate team members to achieve and exceed individual and team goals.
Identify future leaders and develop internal talent.
Oversee operations across retail partner locations and community events.
Ensure booths, kiosks, and displays represent the All-Weather Seal brand professionally.
Manage staffing schedules for retail locations and weekend events.
Coordinate event logistics, setup, breakdown, inventory, and promotional materials.
Maintain operational excellence and create engaging customer experiences.
Own team performance and key marketing KPIs.
Monitor lead generation, appointment quality, productivity, and conversion metrics.
Analyze performance data to identify trends and coaching opportunities.
Implement strategies to improve efficiency, lead quality, and overall team results.
Ensure accurate CRM reporting and operational documentation.
Drive a high-performance environment focused on continuous improvement.

Benefits

Competitive base salary plus performance bonuses; stated all-in annual income is $50,000–$75,000.
Company vehicle.
Gas card.
Health, dental, and vision insurance.
401(k) with company match.
Paid time off.
Paid training.
Tuition reimbursement.
Leadership development programs.
Clear advancement opportunities.