Marketing Manager
About The Position
Horizon is seeking a Marketing Manager to execute marketing initiatives through project management, campaign coordination, and marketing operations. The role supports cross-channel marketing across web and social media, manages content calendars and content management systems, coordinates compliance approvals, and uses marketing automation tools to deliver personalized, data-driven communications. The Marketing Manager also coordinates production workflows and tracks performance metrics to promote alignment, accountability, and continuous improvement. The role partners with the Director of Strategic Communications and Sales Enablement to support integrated campaigns, content development, social media, website and public relations activities, compliance workflows, and marketing project delivery. It also supports Horizon’s email marketing strategy, including multi-step customer journeys, recurring communications, campaign optimization, and performance reporting.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience with CRM, marketing automation, and project management platforms, including Salesforce, Pardot (Marketing Cloud Account Engagement), and Asana.
- Five or more years of experience in marketing operations or related roles.
- Strong understanding of email marketing, campaign segmentation, automation workflows, and deliverability best practices.
- Experience coordinating marketing content through regulated or compliance-driven approval processes.
- Proven track record in project management and process optimization.
- Sound presentation skills and ability to translate metrics into understandable business insights.
- Experience leveraging artificial intelligence (AI) to automate and systematize processes and procedures.
- Strong written and verbal communication skills.
- Exceptional attention to detail and organizational skills, with a commitment to accuracy, consistency, and quality while managing multiple projects, competing deadlines, and shifting priorities.
- Strong interpersonal and collaboration skills, including the ability to work effectively across teams and build relationships with internal stakeholders.
- Proactive, resourceful self-starter who takes ownership, anticipates needs, and thrives in a fast-paced, entrepreneurial environment.
- Analytical and process-oriented, with the ability to identify opportunities to improve workflows, efficiency, and marketing effectiveness.
- Curious and adaptable, with an interest in emerging marketing technologies, digital trends, and process improvements.
Nice To Haves
- Financial services industry experience is preferred.
Responsibilities
- Partner with the Director of Strategic Communications and Sales Enablement to execute integrated marketing campaigns, coordinating content, timelines, distribution, and cross-channel activities in support of business priorities and sales initiatives.
- Coordinate social media, website, and public relations activities, including content scheduling, distribution, and performance tracking to identify opportunities to improve engagement and visibility.
- Support content and campaign development in support of the firm’s strategic priorities.
- Coordinate marketing compliance review and approval workflows, including annual review cycles and ad hoc submissions, ensuring materials are reviewed, documented, and approved before distribution.
- Support internal peer reviews of marketing materials to ensure accuracy, consistency, and brand alignment before compliance submission and distribution.
- Manage marketing project workflows, timelines, content calendars, and deliverables through Asana and other content management systems, coordinating stakeholders to ensure timely execution and accountability.
- Manage the SmartPress platform and associated collateral inventory, ordering, and fulfillment processes.
- Provide flexible support across the marketing team, including cross-channel initiatives, special projects, and evolving business priorities.
- Support Horizon’s email marketing strategy across business priorities, product launches, and lifecycle stages, including designing, building, and optimizing behavioral, lifecycle, and time-based customer journeys.
- Manage the production and distribution of recurring marketing communications, ensuring content is accurate, timely, and delivered on schedule.
- Monitor campaign performance, track KPIs, and provide regular reporting and actionable recommendations.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
