Marketing Manager

Wisconsin Foundation and Alumni Association•Madison, WI

11d•Hybrid

About The Position

The Wisconsin Foundation and Alumni Association (WFAA) seeks a strategic, results-driven Marketing Manager to partner with fundraising and stewardship teams to identify, prioritize, and execute high-impact marketing initiatives. The role guides audience strategy, messaging, and campaign execution to deepen donor engagement and inspire philanthropic support, working alongside communications strategists and creative professionals. The Marketing Manager develops and executes integrated marketing strategies and initiatives that advance organizational priorities, increase constituent engagement and philanthropy, and strengthen WFAA and UW–Madison. The position provides strategic guidance to partners and stakeholders, translates business objectives into actionable marketing plans, and oversees complex, high-profile projects. It ensures alignment with organizational goals through project management, performance measurement, and continuous optimization. This is a hybrid position requiring weekly work at WFAA’s Madison, Wisconsin office. WFAA is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and connect with UW. It also provides engagement opportunities connecting UW–Madison alumni with one another and their alma mater. WFAA values diversity and inclusion and seeks to create an environment in which staff members and constituents feel respected and have opportunities to thrive.

Requirements

Bachelor’s degree or equivalent experience.
At least 5 years of experience in marketing or a related field.
Superior communication and project management skills.
Knowledge of marketing best practices, brand value, marketing strategies and tactics, including writing and developing marketing plans.

Nice To Haves

Experience with direct-response marketing.
Experience with project management software.
Experience with CRM software; Salesforce is preferred.
Experience in account-based marketing, lead generation and nurturing, stakeholder-centered communications, and developing donor cultivation materials.

Responsibilities

Provide strategic leadership for integrated marketing strategies and campaigns that advance organizational priorities.
Identify opportunities, anticipate business needs, and guide strategic solutions from concept through execution.
Create comprehensive marketing plans and lead multichannel campaigns, providing strategic direction for messaging, creative execution, and constituent experiences.
Deliver recommendations, plans, and performance insights to leadership and key stakeholders to inform decisions and future strategy.
Share expertise with marketing team members and foster continuous improvement and knowledge sharing.
Manage cross-functional collaboration, project management, and stakeholder engagement.
Lead cross-functional teams and stakeholder partnerships to deliver marketing initiatives aligned with organizational priorities and business objectives.
Develop and oversee marketing plans, project briefs, timelines, and workflows to ensure clear direction, accountability, and successful execution.
Manage a high-volume portfolio of projects, balancing priorities and deadlines while maintaining quality and efficiency.
Establish and optimize project management processes and tools to support collaboration, coordination, and consistent delivery.
Identify risks, dependencies, and project challenges, and implement solutions to minimize downstream impacts.
Collect and analyze qualitative and quantitative data from multiple sources and turn it into strategic business recommendations.
Identify audience behaviors and segment-level patterns to inform strategic decisions.
Establish, monitor, and report key performance indicators to measure effectiveness and guide optimization.
Use reporting, A/B testing, and journey analysis to recommend ways to improve marketing performance.
Coordinate the flow of data, insights, and reporting between internal teams and external partners.