Marketing Manager
About The Position
As Marketing Manager, you will steward the Kenworth of Louisiana, Southland PacLease, and Central Gulf Machinery brands, leading strategic marketing initiatives to strengthen their presence across Louisiana and drive business growth. Working closely with executive leadership, you will develop and execute strategies that enhance customer engagement, support recruitment and employee retention, and increase brand visibility. You will serve as a liaison among operations, sales, and HR, aligning marketing efforts with business objectives. The role calls for a results-driven professional who combines creativity, business acumen, and a passion for building meaningful connections that contribute to long-term organizational success. The position is based in Southeast Louisiana, with the selected candidate expected to primarily work from an office in Houma, Harahan, Hammond, or Port Allen. A hybrid arrangement may be possible in the future, subject to company policy, role requirements, and performance expectations. The role requires approximately 20% travel throughout Louisiana.
Requirements
- Four to seven years of marketing experience; campaign, vendor, budget, or cross-functional project management experience is preferred.
- Strong understanding of digital marketing, social media strategy, email marketing, SEO, paid advertising, and website management.
- Ability to write clearly, present confidently, manage competing priorities, and influence across departments.
- Willingness and ability to travel throughout Louisiana approximately 20% of the time.
- Ability to sit at a desk for prolonged periods and use hands and fingers frequently for typing and handling office equipment.
- Ability to occasionally stand and walk, and to lift and carry office supplies or small packages weighing up to 20 pounds.
- Good vision and clear hearing for reading documents and communicating effectively.
Nice To Haves
- Bachelor's degree in marketing, business, communications, or a related field.
- Experience with CRM systems, marketing automation tools, Google Analytics, Microsoft 365, project management platforms, and design tools such as Canva or Adobe.
Responsibilities
- Develop and execute marketing strategies that drive revenue growth, customer retention, brand awareness, and business objectives.
- Lead integrated marketing campaigns across digital, social media, email, web, events, and community channels.
- Strengthen brand consistency and customer experience across locations, communications, and touchpoints.
- Oversee digital marketing initiatives, including website management, SEO, local search optimization, advertising, and performance analytics.
- Create content showcasing customer success, employee engagement, company culture, and community impact.
- Partner with Operations, Sales, Service, Parts, HR, and Recruiting teams to align marketing with strategic priorities and growth opportunities.
- Analyze market trends, customer insights, competitor activity, and campaign performance to identify opportunities and drive continuous improvement.
- Manage the marketing budget and external partners to maximize efficiency, quality, and return on investment.
- Support talent acquisition, employer branding, and workforce development through targeted recruitment and engagement campaigns.
- Plan and execute trade shows, customer events, sponsorships, employee engagement initiatives, and community outreach programs.
- Serve as a strategic liaison across departments, translating business objectives into actionable marketing and communication plans.
- Present campaign results, key performance indicators, strategic recommendations, and business insights to leadership.
- Perform other duties as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
