Marketing Manager

Jabil • Tampa, FL

8d

About The Position

The Marketing Manager for Jabil’s Healthcare division owns and optimizes digital advertising, sales enablement, and event marketing to drive pipeline and support business development in complex, long-cycle healthcare markets. Reporting to the Director of Marketing, Healthcare, this is a hands-on role requiring technical and critical-thinking skills across specific marketing channels. The manager has autonomy to take branding and demand-generation activities from planning through execution and ongoing optimization. The role works closely with business development, content writers, and internal creative services to translate approved messaging into measurable business results. Travel is up to 20%, primarily for tradeshows and events.

Requirements

• 5–7 years of hands-on B2B marketing experience.
• At least 2–3 years managing SEM campaigns in Google Ads, Microsoft Advertising (Bing Ads), and LinkedIn Ads.
• Strong understanding of paid advertising, SEO, account-based marketing, conversion rate optimization, and tradeshow marketing.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Proficiency in HubSpot, Google Ads, Microsoft Advertising, LinkedIn Ads, Google Analytics, and A/B testing tools.
• Ability to interpret performance data and turn insights into actionable improvements.
• Strong content writing and editing skills, including adapting messaging for different audiences while staying aligned with value propositions.
• Strong event planning and execution skills.
• Strong cross-functional collaboration skills with sales and business development teams.

Nice To Haves

• Experience in healthcare, medical device, or life sciences markets.
• Google Ads certification.
• Experience with US and European regional markets.

Responsibilities

• Plan, execute, and optimize paid search and social campaigns across Google Ads, Microsoft Advertising (Bing Ads), and LinkedIn Ads, including keyword and audience targeting, ad copy, bids, budget pacing, and conversion tracking.
• Optimize website content and technical SEO to improve organic rankings and traffic, anticipating changes in search behavior, including those driven by AI trends.
• A/B test ads, landing pages, calls to action, and other key touchpoints to improve conversion rates.
• Execute account-based campaigns for target accounts across paid media, email, content, and events, and track account engagement to guide business development follow-up.
• Create and maintain sales collateral, including capability brochures, case studies, presentations, one-pagers, and proposal materials, to support business development through long sales cycles.
• Write, edit, and oversee digital content for web, blog, email, social, and paid campaigns, partnering with content writers to align content with approved value propositions and messaging.
• Plan and execute the annual tradeshow and event calendar, including booth design, logistics, collateral, pre-show promotion, onsite execution, and post-show lead follow-up.
• Monitor campaign metrics using HubSpot, Google Analytics, and ad platform reporting; interpret performance data and recommend optimizations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager