Marketing Manager

Citizen Potawatomi Nation•Shawnee, OK

6d•$45,000 - $65,000•Onsite

About The Position

The Marketing Manager develops and executes marketing strategies to increase customer traffic, drive sales, strengthen brand awareness, and build customer loyalty across multiple supermarket and convenience store locations. The role focuses on hands-on social media, digital advertising, retail promotions, and marketing performance. It works with store management, vendors, and executive management to deliver effective campaigns and support business growth. The position is in the FireLake Foods/C-Store/Travel Plaza organizational unit and reports to the Director of FireLake Foods. The stated salary range is $45,000 to $65,000. The typical schedule is Monday through Friday, 8 a.m. to 5 p.m., with some weekends and occasional weekday work after 5 p.m. required.

Requirements

At least 3–5 years of professional marketing experience.
Proficiency with Facebook, Instagram, and TikTok, including content creation, paid advertising, and account management.
Experience with Meta Business Suite, Meta Ads Manager, Canva, CapCut, Adobe Creative Cloud, or comparable tools.
Ability to independently produce professional marketing graphics, photographs, and short-form videos.
Knowledge of digital advertising, website management, and marketing analytics.
Excellent communication, organizational, creative, and project management skills.
Ability to manage multiple priorities, meet deadlines, and work effectively with store management and vendors.
Willingness to travel between retail locations and attend occasional promotional events.
Ability to work some weekends and occasionally Monday through Friday after 5 p.m.

Nice To Haves

Retail, supermarket, or convenience store marketing experience.
Bachelor's degree in marketing, advertising, communications, or a related field.

Responsibilities

Develop and execute marketing campaigns, weekly advertisements, seasonal promotions, and special events.
Create advertising highlighting fresh produce, fresh-cut meats, grocery products, convenience store offerings, and food service.
Coordinate promotional signage, digital advertising, and marketing materials while maintaining consistent company branding.
Work with store management and vendors to ensure promotions are accurate, timely, and effectively executed.
Monitor competitors and identify opportunities to increase customer traffic and market share.
Manage company social media accounts, including Facebook, Instagram, TikTok, and other relevant platforms.
Create graphics, photography, promotional videos, Reels, and other digital content.
Develop and manage paid social media advertising campaigns targeting local customers.
Maintain social media posting schedules, monitor engagement, and evaluate campaign performance.
Maintain company websites, online listings, and other digital marketing channels.
Develop initiatives to increase customer loyalty, shopping frequency, and rewards-program participation.
Coordinate digital coupons, email promotions, text messaging, and community marketing activities.
Identify cooperative advertising opportunities with manufacturers, wholesalers, and vendors.
Collaborate with store managers to develop promotions tailored to individual locations.
Manage marketing budgets and evaluate advertising effectiveness.
Track promotional sales, customer traffic, social media engagement, and return on advertising investment.
Provide regular performance updates and recommendations to executive management.
Perform other duties and projects required by management.