Marketing Manager

Harley-Davidson of Quantico • Dumfries, VA

5d • $40,000 - $60,000

About The Position

The Marketing Manager will be responsible for developing and executing dealership marketing campaigns and events. This role involves managing social media, digital ads, and website updates, as well as creating engaging content that highlights the Harley-Davidson experience. The manager will also build partnerships with community organizations and media outlets, and track campaign performance, reporting results to management.

Requirements

• Minimum 3–5 years of marketing experience, preferably in retail, automotive, or powersports industries.
• Proficiency in digital marketing platforms, social media management, and analytics tools.
• Strong creative, organizational, and project management skills.
• Ability to plan and execute large-scale events with attention to detail.
• Excellent written and verbal communication skills.
• Experience managing marketing budgets and tracking ROI.
• Proficient in Adobe Creative Suite, Canva, Google Analytics, and Microsoft Office.
• Valid driver’s license and motorcycle endorsement preferred.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Familiarity with Harley-Davidson culture and customers preferred.

Responsibilities

• Develop and execute dealership marketing campaigns and events.
• Manage social media, digital ads, and website updates.
• Create engaging content that highlights the Harley-Davidson experience.
• Build partnerships with community organizations and media outlets.
• Track campaign performance and report results to management.

Benefits

• Competitive salary based on experience
• Medical, Dental, and Vision Insurance
• LegalShield Coverage
• Voluntary Life Insurance, Long-Term Disability (LTD), Accident, and Critical Illness Insurance
• 401(k) with Employer Match
• Paid Sick Leave, Vacation, and Holidays
• Employee discounts on Harley-Davidson motorcycles, apparel, and accessories
• Opportunities for professional development and Harley-Davidson training

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level