Marketing Manager

WSP • Arlington, VA

3d • $91,900 - $163,600

About The Position

WSP is hiring a Marketing Manager for its Property & Buildings business line. The position may be based at any major WSP office across the Eastern U.S. The role is part of the national Strategic Growth Team, which works across regions and business lines to advance growth initiatives, pursue opportunities, and draw on expertise across the organization. The Marketing Manager will support client engagement, pursuits, and marketing activities, including capture planning, proposal development, interview coaching, and debriefs. The role also serves as a knowledge manager for the business line, maintains business-line collateral, supports marketing communications, and helps increase awareness of services and cross-selling opportunities.

The Marketing Manager leads standard and complex proposal and qualification efforts, develops pursuit strategies and materials, and coordinates presentation preparation. The role partners with client and pursuit teams, graphic specialists, and communications colleagues; maintains proposal and sales resources; and helps improve the effectiveness of business development and client engagement. The position also provides oversight, mentorship, and training to other team members.

WSP USA is an engineering and professional services firm serving the buildings, transportation, energy, water, and environment markets. The selected candidate must be authorized to work in the United States. The expected salary range is $91,900–$163,600 for all locations, with a Colorado-only range of $91,900–$156,100. WSP offers a comprehensive benefits package and a flexible and agile workplace model while meeting client needs.

Requirements

• Bachelor’s degree in marketing, communications, business, journalism, or a closely related field.
• At least 7 years of experience in the A/E/C industry, with experience across a multi-state region or practice.
• Thorough understanding of the business line and its approach to the marketplace.
• Strong communications experience and ability to articulate complex ideas creatively to influence or persuade others.
• Proficiency with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs.
• Highly organized and detail-oriented, with implementation and logistics skills.
• Demonstrated ability to manage and prioritize multiple projects and deadlines.
• Knowledge of and demonstrated experience managing pursuit development from creation through submission; experience managing standard and complex proposals is preferred.
• Demonstrated ability to facilitate meetings and coordinate large, diverse teams.
• Strategic thinking skills, including ability to see the big picture and drive strategy toward tactical objectives.
• Responsible and ethical decision-making regarding company funds, resources, and conduct, and adherence to WSP’s Code of Conduct and related policies and procedures.
• Proven record of upholding workplace safety and ability to abide by WSP’s health, safety, drug/alcohol, and harassment policies.
• Must be authorized to work in the United States.

Nice To Haves

• Past experience with medium-to-large-sized A/E/C firms.
• Industry experience with built-environment projects, such as buildings and vertical construction.
• Involvement in industry organizations such as SMPS.
• Experience managing standard and complex proposals.

Responsibilities

• Lead standard and complex proposals and qualifications, including scheduling and conducting kick-off meetings, strategy sessions, and color reviews to develop compliant, competitive submissions.
• Research, gather, edit, and produce proposal materials, including writing original content and reviewing content for clarity, compliance, and key messages.
• Collaborate with the graphic team to plan and produce proposal and sales materials that communicate the strategic vision for pursuits and initiatives.
• Develop and maintain proposal, qualification, and sales files, including resumes, project descriptions, and sales and business development databases.
• Partner with client teams to develop account plans, prepare materials for internal and external meetings, and participate in client team meetings.
• Support regional communications activities as needed, such as newsletters, project awards, visibility and social media campaigns, conferences, and other communications projects.
• Ensure proposals and other sales and business development materials are accurate, compliant, and delivered on time.
• Lead the presentation phase of pursuits, including coaching interview teams, coordinating graphics, and refining key messages.
• Work with pursuit teams to develop strategies, including client business intelligence, competitor analysis, and WSP differentiation.
• Organize and facilitate sales and business development strategy meetings.
• Identify ways to use technology to improve sales, business development, and client engagement activities.
• Provide oversight of other team members’ work.
• Share knowledge, mentor colleagues, and lead training initiatives.
• Participate in professional development activities, such as SMPS or AIA, as appropriate.
• Perform other duties as assigned.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Disability coverage
• Life insurance
• Retirement savings
• Paid sick leave
• Paid vacation or other personal time
• Paid parental leave
• Paid time off for bereavement, voting, and/or attendance at naturalization proceedings
• Flexible and agile workplace model

What This Job Offers

• Job Type: Full-time
• Career Level: Senior