Marketing Manager

Onsetto, Inc • Columbus, OH

14d • $91,000 - $108,000 • Hybrid

About The Position

Onsetto is hiring a hands-on, detail-oriented Marketing Manager to independently plan, manage, and execute marketing initiatives across events, content, digital channels, campaigns, sales enablement, and partner support. The role works closely with leadership, Product, and Sales to turn ideas and product information into effective marketing materials, campaigns, and experiences. It is suited to an experienced B2B marketing generalist who can take projects from concept through delivery, manage complex details, and consistently produce high-quality work with minimal oversight.

The Marketing Manager will own assigned initiatives end to end, including conference and event planning, content development, digital marketing, campaign execution, and creation of materials for bank partners. The role also helps establish processes, standards, workflows, and resources as Onsetto’s marketing function scales. This is a hybrid position based in Columbus, Ohio.

Requirements

• 5–10 years of experience in marketing, event marketing, marketing operations, or a related role.
• Demonstrated experience planning and executing conferences, trade shows, or comparable business events, including detailed logistics and vendor coordination.
• Strong professional writing and editing skills, including developing marketing content from information provided by internal subject matter experts.
• Experience creating marketing collateral, presentations, digital content, and other business-facing materials.
• Proficiency with project management, design, presentation, and marketing tools.
• Ability to manage multiple projects, deadlines, and deliverables simultaneously while maintaining attention to detail.
• Extremely detail-oriented approach and commitment to polished, high-quality work.
• Ability to work independently, anticipate needs, solve problems proactively, and follow through on commitments.
• Strong stakeholder communication skills, including providing status updates, managing expectations, and escalating issues with recommended solutions.
• Ability to learn technical products quickly and communicate their business value accurately and effectively.

Nice To Haves

• Experience in banking, fintech, or financial services.
• Experience in B2B SaaS or other technology-driven industries.
• Experience with Canva, Figma, or similar design tools.
• Experience with Monday.com or similar project management tools.
• Experience creating marketing and sales collateral.
• Experience writing for business or industry audiences.
• Experience working with external partners or clients.
• Experience with CRM platforms and email marketing automation tools.
• Experience developing pre- and post-event campaigns, lead-nurturing programs, and sales enablement content.
• Experience working in a startup or high-growth environment with changing priorities and broad responsibilities.

Responsibilities

• Own assigned marketing initiatives from concept through planning, execution, quality control, and final delivery.
• Translate established product positioning and value propositions into clear, consistent messaging for banks and their business customers.
• Develop project plans with timelines, milestones, owners, and deliverables; proactively address obstacles and communicate status, risks, and results.
• Plan and execute assigned banking industry conferences and events, including budgets, materials, shipping, installation and dismantling, electrical, internet, vendors, and other logistics.
• Manage procurement, shipment, delivery, and return of booth materials, promotional items, and marketing collateral.
• Maintain conference checklists and project plans, coordinate exhibitor requirements and sponsorship deliverables, and develop contingency plans for logistical risks.
• Coordinate pre-conference outreach, event promotions, attendee instructions, lead capture, CRM updates, follow-up workflows, and post-conference campaigns with Sales.
• Evaluate event performance and identify opportunities to improve execution, efficiency, and return on investment.
• Work with Product to understand product capabilities and translate technical information into accurate marketing communications.
• Write and develop website and LinkedIn content, product announcements, presentations, one-pagers, case studies, whitepapers, email campaigns, social posts, and other marketing materials.
• Verify content accuracy with internal subject matter experts and maintain consistent product terminology, positioning, and brand voice.
• Develop thought leadership and industry content and identify opportunities for Onsetto to appear in relevant publications and industry outlets.
• Develop and execute digital initiatives across the website, LinkedIn, email, and other relevant channels.
• Maintain website content, campaign calendars, and marketing assets; coordinate campaign audiences, content, scheduling, deployment, and performance tracking.
• Create and manage email campaigns, lead-nurturing communications, and targeted outreach with Sales.
• Develop marketing assets using tools such as Canva, Figma, or similar platforms, ensuring consistency across digital and printed materials.
• Track campaign performance, engagement, and other relevant marketing metrics.
• Provide bank partners with materials to market and introduce Onsetto products to business customers; customize materials when needed and support ongoing partner marketing needs.
• Organize multiple projects, build and maintain workflows and internal processes, track budgets, and use marketing spend efficiently.
• Create diagrams, flowcharts, and structured materials to communicate ideas, identify gaps, and ensure details are not missed.

Benefits

• Flexible PTO.
• Medical, dental, and vision coverage for eligible employees.
• Access to HSA plan options.
• Parental leave.
• Opportunities for industry exposure and collaboration with customers and go-to-market teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed