Marketing Manager

Rotary Club of Monroe, Louisiana•Evanston, IL

10d•$130,500 - $145,000•Hybrid

About The Position

This position will take a leading role in Rotary International’s efforts to further develop and implement Rotary brand strategies, and increase awareness and understanding among the general public, prospective members, and Rotarians. The position serves as a key advisor on RI’s marketing strategy by developing and helping to execute the strategies and tactics to promote Rotary to the external public. Additionally, this position will provide guidance and direction on Rotary’s internal marketing and social media strategies.

Requirements

Bachelor’s degree or equivalent experience in marketing communications.
Excellent marketing communications skills and experience
Experience in brand development and implementation
10 years of experience in marketing with 3-5 years in a management position
Experience using social media as a marketing tool
Effective administrative and relational skills
Strong written and verbal and presentation skills
Ability to manage multiple priorities.
Computer literacy necessary; knowledge of Microsoft software suite essential.
Understanding of digital communications, video production and publications.
Must be self-organized and detail-minded.

Nice To Haves

Non-English language skills or cross-cultural experience strongly desired.

Responsibilities

Coordinating efforts to build a strong Rotary brand worldwide by directing efforts to implement the branding strategy for the organization. This includes: Coordinating implementation of brand strategies and using existing research to develop brand summary materials. Developing marketing resources and materials for clubs and districts.
Coordinating with heritage communications, visual media, digital content and other teams to ensure that Brand Center and asset management tools are offering high-quality resources to clubs and key stakeholders
Managing the strategy, development and execution of RI’s Global Image campaign and resources, specifically the paid and donated portions of the campaign. This includes: Developing and executing strategy to gain donated PSA time and space. Directing efforts to identify and pursue cause-related marketing opportunities with for-profit organizations. Developing and reviewing Rotary International’s global outreach strategy and plan and manage the execution of the plan. Managing the development of public service announcement and advertisement tools for Rotary clubs. Guiding social media and word of mouth marketing efforts.
Coordinate the overall direction of internal marketing across divisions to align with Rotary’s brand strategy including: Working with the marketing team to advise them in their efforts to market Rotary products online, in print, at Rotary events, and, to the targeted publics. Managing promotion of special events intended for an external audience. Working with Fund Development staff to promote annual giving. Working with internal staff groups to ensure that publication efforts are on target and reflect the Rotary brand guidelines. Acting as an adviser on membership and convention marketing efforts. Oversee external market research together with Rotary’s internal research area. Conducting research on trends and other factors affecting membership and contributions
Managing departmental budgets
Managing research, production, media placement and other marketing vendors
Working with all departments throughout the Secretariat as needed to advise on internal and external-facing marketing efforts and social media strategies