Marketing Manager

Middletown Valley Bank•Hagerstown, MD

11d•$80,000 - $100,000

About The Position

The Marketing Manager partners with the leadership team to develop and execute strategic marketing initiatives supporting organizational growth and brand success across all Community Heritage Financial brands. The role strengthens relationships within and outside the organization, advances a culture of Absolutely Exceptional Experiences, and helps keep the brands recognized and trusted in the communities served. Key areas include brand management, product and service projects and promotions, social media, and public relations. The Marketing Manager leads and develops a high-performing team, collaborates with leadership and marketing colleagues, and partners with retail, commercial, and mortgage teams to align goals, strengthen customer relationships, and drive revenue growth. The role oversees marketing campaigns, vendors, advertising and contribution requests, public relations, and company websites and intranet. It also advocates for product and service improvements, supports customer-impacting projects, ensures marketing materials comply with applicable regulations, and contributes to risk management and community engagement. The position requires a bachelor's degree in a relevant field or a comparable combination of education and experience, including military service, and at least three years of experience in marketing or finance. Prior management or people leadership experience is preferred. The role operates in a professional office environment and uses standard office equipment.

Requirements

Bachelor's degree in marketing, communications, business, or a related field, or a comparable combination of education and experience, including military service.
Minimum of 3 years of experience in a marketing or finance role.
Strong understanding of marketing principles, digital trends, and budget management.
Proven leadership skills, including the ability to delegate effectively, inspire teams, and communicate clearly.
Solid understanding of the financial services industry and emerging marketing trends.
Proficiency with Microsoft Office, Adobe Creative Suite (such as Photoshop, InDesign, and Illustrator), and other graphic design or content creation platforms.
Excellent verbal, written, and presentation skills, with the ability to interact professionally with employees, clients, vendors, and community partners.
Strong organizational skills and the ability to develop efficient processes, manage multiple priorities, and meet deadlines.
Strong problem-solving, decision-making, and analytical abilities; ability to work independently and collaborate effectively within a team.
Flexibility and adaptability in a fast-paced, evolving technological environment.
Alignment with Middletown Valley Bank's Code of Ethics and values.

Nice To Haves

Prior management or people leadership experience.

Responsibilities

Lead and develop a high-performing team through ongoing coaching, feedback, and professional development.
Collaborate with marketing team members and leadership to define and promote Community Heritage Financial brands.
Partner with retail, commercial, and mortgage teams to align strategic goals, strengthen customer relationships, and drive revenue growth.
Serve as the primary liaison for marketing vendors and coordinate with other third-party providers as needed.
Review and approve advertising and contribution requests with marketing team members and management.
Lead marketing campaigns from concept through execution, identifying opportunities and ensuring alignment with strategic goals.
Oversee public relations activities, including social media, press releases, and community outreach.
Manage company websites in conjunction with the advertising agency, as well as the company intranet, including oversight of third-party providers.
Identify and advocate for product or service improvements with the marketing team, committees, and/or leadership.
Lead or participate in project teams for customer-impacting initiatives, ensuring alignment with strategic objectives, timelines, and stakeholder communication.
Ensure marketing materials comply with applicable regulations in collaboration with the Compliance team.
Foster an inclusive, equitable work environment through consistent hiring, development, and evaluation practices.
Maintain positive relationships with financial industry representatives, regulatory authorities, community organizations, business partners, and others.
Support internal policies, procedures, and practices related to risk management, safety and soundness, and regulatory compliance, including CRA, BSA, and Equal Credit Opportunity Act requirements.
Participate in service, civic, and other community-rooted activities to strengthen the reputation of the brands.
Perform other duties necessary to meet business objectives.