Marketing Manager

Voyageur Outward Bound School•Saint Paul, MN

25d•$68,000 - $78,000•Hybrid

About The Position

The Marketing Manager serves as project manager, strategist, and convener for Voyageur Outward Bound’s marketing efforts. Reporting to the Director of Marketing & Development, this role supports the organization’s integrated marketing strategy for brand awareness and presence, enrollment, fundraising, and organizational growth. The position is responsible for communicating, creating, and executing marketing strategy, campaign development, brand management, digital communications, and performance analytics, in partnership with admissions, program partnership, development, and Outward Bound USA. This new position will support development and execution of a comprehensive annual marketing strategy, build integrated campaigns to drive enrollment and fundraising, refine the organization’s brand architecture and messaging, improve marketing analytics and reporting, and build scalable systems for managing marketing assets. It has part-time support and contractors as direct reports and works with a marketing agency partnership. The role is hybrid, with the opportunity to work remotely two days per week. The office is in St. Paul, Minnesota. Work is primarily indoors in an office environment, with occasional travel and event participation. The position is full-time, salaried, and exempt, with an annual salary range of $68,000–$78,000.

Requirements

Demonstrated experience developing and executing integrated marketing campaigns.
Ability to scope, execute, track, and evaluate marketing campaigns using current tools and techniques.
Content creation and copywriting skills, including creating and editing engaging content for business objectives and target audiences.
Project management skills to scope and complete projects from start to finish on time.
Graphic design and digital communication skills to produce visually compelling, user-friendly messaging and campaigns.
Experience with Canva, Adobe Suite, Constant Contact, and social media platforms.
CRM database management skills and proficiency with Microsoft or Google Suite, goal tracking, and organizational effectiveness.
Ability to manage multiple projects simultaneously.
Strategic thinking, proactivity, flexibility, business acumen, resilience, collaboration, listening, and storytelling abilities.
Familiarity with responsible AI use for content enhancement and optimization while maintaining accuracy and brand integrity.
Ability to stand, sit, kneel, operate a computer, telephone, and keyboard for prolonged periods.
Ability to occasionally lift or carry 15 pounds.
Ability to communicate and exchange information and ideas effectively, accurately, and concisely.
Sufficient visual acuity to operate a computer, assess and design content, and evaluate content for accuracy, effectiveness, and impact.

Nice To Haves

Digital design, art, or creative background.
Demonstrated interest in community engagement and mission-driven marketing.

Responsibilities

Collaborate with the Director of Marketing & Development to develop and execute the annual marketing strategy supporting brand, partnerships, enrollment, and fundraising.
Manage vendor contracts and projects, including the agency partnership, in collaboration with the Director of Marketing & Development.
Lead integrated marketing campaigns from concept through evaluation and use data and analytics to improve results.
Steward the VOBS brand and ensure consistent messaging across organizational communications.
Leverage AI and emerging technologies to improve efficiency, content quality, and audience engagement.
Interface with Outward Bound USA to support brand agendas and alignment.
Manage and execute the VOBS social media calendar in collaboration with the Director of Marketing & Development.
Manage vendor projects such as video production and impact reports.
Monitor emerging trends and recommend approaches to increase engagement and audience reach.
Support sales, admissions, and other organizational needs with social media content.
Track and report social media engagement and impact.
Manage, develop, and maintain marketing collateral, including impact stories, photos, videos, and testimonials, aligned with sales, fundraising, and organizational value propositions.
Identify asset gaps and opportunities, and lead ongoing content development with sales, fundraising, and admissions teams.
Distribute marketing assets across departments to support outreach, engagement, and brand consistency.
Manage communications platforms, contact databases, and website updates in partnership with sales and development teams.
Represent VOBS marketing priorities and needs in national coordination meetings with Outward Bound USA.
Participate in Emergency Response Plan training and fulfill assigned roles; ERP activation may require extended hours in difficult or uncomfortable environments.
Support safety management by reporting concerns to HR or the Director of Programs & Safety.