Marketing Manager

Agropur • Eden Prairie, MN

8d • $88,300 - $110,400

About The Position

The Marketing Manager champions marketing and communications activities and strategies within assigned business segments, managing and developing all facets of the segment’s marketing operations program individually or in collaboration with other marketing team members. The role is based in Eden Prairie, Minnesota, and includes dual management of one full-time tradeshow and event coordinator.

Requirements

• Bachelor’s degree in Marketing or a related field; an equivalent combination of education and/or experience will be considered.
• At least five years of marketing communications and project management experience.
• Working knowledge of Adobe Creative Suites.
• Food manufacturing marketing experience.

Responsibilities

• Manage the business unit’s marketing program, including integrated marketing communications and planning white papers, technical bulletins, presentations, press releases, advertising campaigns, tradeshows, conferences, events, and promotional gifts.
• Manage new product launches from research through launch and reporting.
• Research market trends and recommend new products, marketing tactics, and trends to identify growth opportunities.
• Provide timely measurement reports to the VP Marketing and Creative and other designated leaders.
• Serve as the marketing point of contact for the assigned business segment and connect departments including Research & Development, Finance, Strategic Sourcing, Sales & Operations Planning, and Production.
• Prepare the annual marketing plan, long- and short-term strategies, and benchmark studies for the assigned segment.
• Schedule, create, distribute, and maintain multimedia marketing tools, including email campaigns, webinars, online video, and social media channels.
• Analyze and communicate analytics to relevant sales participants and management team members; segment and manage contact lists where applicable.
• Manage and attend tradeshow programs, including strategic planning, booth design, digital and traditional promotion, attendance, invitations, logistics, and budgets.
• Research market trends and reactions to promotional activities and recommend strategy adjustments.
• Evaluate the performance and positioning of assigned products and competitors’ products to identify opportunities and threats.
• Manage and help direct advertising creative, ensuring programs stay on schedule and campaigns support company priorities.
• Collaborate with the Creative Manager on internal and external creative marketing projects.
• Provide detailed guidance for project requests from the creative team, human resources, R&D, and communications.
• Suggest newsworthy content and editorial ideas to the Content Writer/Strategist for assigned businesses.
• Present and summarize weekly creative direction to team members and the Director.
• Authorize marketing surveys to gather information about the viability of proposed promotional projects.
• Prepare the annual department budget, authorize expenditures, track project costs, and report on progress, invoices, and expenses against budget.
• Function as executive producer of film, videotape, and web projects, and provide photography and video support as needed.
• Negotiate and propose contract agreements with third-party vendors.
• Dual-manage one full-time tradeshow and event coordinator.

Benefits

• Medical, dental, vision, life, and short- and long-term disability insurance.
• 401(k) with 7% company contributions.
• Three weeks of paid time off.
• Paid holidays and two floating holidays.
• Paid parental leave.
• Advancement opportunities.
• Competitive and comprehensive compensation and benefits package focused on physical, financial, and emotional health.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager