Marketing Manager

Davidson Hospitality Group•Key West, FL

25d

About The Position

Parrot Key Hotel & Villas is a relaxed, upscale island resort in Key West, featuring guest rooms, private villas, pools, and dining. The Marketing Manager will lead marketing initiatives that strengthen brand presence, attract guests, and support revenue growth while enhancing the guest experience. The role calls for strategic thinking, creativity, enthusiasm, and collaboration in a hospitality environment. The Marketing Manager will develop and implement marketing plans, oversee digital campaigns and content, research markets and consumer trends, and work with internal teams to maintain consistent brand messaging. The role also monitors campaign performance and return on investment, manages marketing budgets, and tracks industry and competitor activity.

Requirements

Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
Proven experience as a Marketing Manager in the hospitality industry.
In-depth knowledge of digital marketing strategies and tactics.
Strong analytical and problem-solving skills.
Excellent written and verbal communication abilities.
Creative mindset with a keen eye for design and branding.
Proficiency in marketing software and analytics tools.
Leadership skills and ability to collaborate effectively with cross-functional teams.

Responsibilities

Develop and implement strategic marketing plans to drive brand awareness and revenue growth.
Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media.
Manage the creation and execution of content for various marketing channels.
Conduct market research and analyze consumer trends to identify opportunities.
Collaborate with internal teams to ensure consistent brand messaging and alignment.
Monitor and analyze marketing performance metrics to optimize campaigns and ROI.
Manage marketing budgets and allocate resources effectively.
Stay updated on industry trends and competitor activities.