Marketing Manager

Weee • Fremont, CA

20d • Onsite

About The Position

Weee! is hiring a Marketing Manager for the Colombian market. The role is based onsite five days a week in Fremont, California. The manager will use analytics, consumer and market research, and cross-functional collaboration to guide category performance, marketing strategy, pricing, assortment, and long-term planning for the Colombian category. The position also translates complex findings into executive-level recommendations that can influence organizational strategy.

Requirements

• Bachelor’s degree in Business Administration or a related field, or a suitable combination of education, training, or experience.
• At least 24 months of experience as a Brand Manager, Marketing Manager, or in a related position.
• Two years of professional experience in product assortment planning and category management.
• Two years of professional experience in pricing strategy and pricing analysis.
• Two years of professional experience in promotional planning and campaign execution.
• Two years of professional experience in go-to-market strategy development and execution.
• Two years of professional experience in consumer trends analysis and data-driven insights.
• Two years of professional experience in vendor management and supplier coordination.
• Two years of professional experience collaborating across marketing, supply chain, and operations.

Responsibilities

• Analyze sales, market share, and penetration for the Colombian category, translating results into actionable business pivots.
• Develop and refine go-to-market strategies to maximize new-user acquisition and traffic during peak promotional periods.
• Conduct price-elasticity studies and competitive benchmarking to develop pricing strategies that balance financial yield and market competitiveness.
• Use macroeconomic indicators, consumer-trend reports, and internal historical data to build a long-term rolling strategic roadmap.
• Research Colombian community purchasing habits and use cluster analysis and segmentation to guide personalized loyalty initiatives.
• Evaluate the return on investment of email, app-push, and social campaigns using attribution modeling to refine content strategy and media spend.
• Use basket and gap analyses to curate a product mix that balances cultural staples with emerging, higher-margin trends.
• Coordinate across Marketing, Operations, and Supply Chain to optimize inventory turnover and align product availability with forecast demand.
• Present complex data sets as compelling narratives for executives and influence strategy for the Colombian market.

Benefits

• Comprehensive health insurance, including medical, dental, and vision coverage, with PPO/HMO options.
• 401(k) with a 4% company match.
• Equity and bonus eligibility.
• Vacation, sick, and holiday time off.
• Monthly mobile stipend.
• Monthly Weee! Points credits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level