Marketing Manager

Virbac • Westlake, OH

19d • Hybrid

About The Position

Virbac’s US Pet team is seeking a Marketing Manager to lead product portfolio strategy and customer activation initiatives. The role connects strategic planning with tactical execution, managing brand growth to meet revenue and market share objectives. It is based at Virbac’s US headquarters in Westlake, Texas, with a hybrid working environment and in-office work Tuesday through Thursday.

The Marketing Manager manages brand and product programs, including the annual marketing calendar, omnichannel campaigns, promotional resources, e-commerce assets, and advertising and promotion budgets. The role leads go-to-market initiatives for new product introductions and lifecycle management, and supports demand and revenue forecasting and inventory monitoring.

The position partners with internal stakeholders and the sales organization on brand initiatives and field-based plans of action. It evaluates competition, market changes, consumer intelligence, and customer expectations; uses business intelligence and performance indicators to assess marketing impact and financial returns; and communicates brand messaging, campaign updates, product strategy, and results across the business. The role also works with external partners and participates in task forces, partner meetings, and industry events.

Requirements

• Bachelor’s degree from an accredited college or university, or equivalent experience, is required.
• At least 5 years of progressive marketing experience in brand management, B2B/B2C marketing, or business development.
• Ability to translate high-level strategy into actionable project plans, maintain timelines, and execute complex marketing initiatives.
• Proficiency in tracking performance metrics, managing budgets, and using data to inform decisions.
• Excellent written, verbal, and presentation skills.
• Strong understanding of omnichannel, digital, and account-based marketing practices.
• Self-starter with strong organizational and creative problem-solving skills, and adaptability in a dynamic, high-growth environment.

Nice To Haves

• MBA preferred.
• Relevant industry experience is valued but not required.

Responsibilities

• Manage the annual marketing calendar, including promotional materials and strategic campaigns.
• Develop omnichannel programs for specific segments to reinforce brand identity and commercial goals.
• Oversee promotional resources and e-commerce assets, ensuring sales tools comply with regulatory guidelines.
• Manage A&P financial resources and align budget utilization with commercial goals.
• Lead go-to-market initiatives for new product introductions and lifecycle management projects through cross-functional leadership and tactical execution.
• Produce demand and revenue forecasts and monitor inventory levels and backorder status for key products.
• Partner with cross-functional stakeholders to design customized brand initiatives and field-based Plan of Action deployment frameworks for the sales organization.
• Evaluate competitive landscapes, market shifts, and consumer intelligence to identify expansion prospects and optimize promotional reach.
• Use business intelligence and key performance indicators to monitor marketing impact, quantify financial returns, and inform strategic decisions.
• Use market research, business reports, and studies to identify customer expectations and improve brand offerings and services.
• Serve as the central marketing liaison between internal teams, field sales, and external partners such as agencies or industry groups.
• Communicate brand messaging, campaign updates, product strategy, and performance metrics across the business.
• Participate in cross-functional task forces, high-priority partner meetings, and industry events.

Benefits

• Career opportunities across diverse roles and international markets.
• Individual development plans and opportunities for internal mobility between positions and countries.
• A work environment intended to support professional and personal life balance.
• Support for acquiring new skills and contributing to a more responsible approach to business.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level