Marketing Manager

AstraZeneca•Wilmington, DE

13d

About The Position

The Marketing Manager supports the development and execution of integrated brand strategies and marketing initiatives to advance brand growth in the COPD and asthma market. The role translates customer, patient, market, and business insights into compelling, compliant omnichannel experiences for healthcare professionals and eligible patients. The Marketing Manager works with Sales, Medical, Regulatory, Market Access, Commercial Operations, Analytics, Finance, Legal, and agency partners to deliver high-quality brand programs aligned with business priorities and company policies. The position is based in Wilmington; relocation support is not available.

Requirements

Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field.
Relevant experience in pharmaceutical, biotechnology, healthcare, consumer health, or another highly regulated industry.
Experience developing and executing marketing programs; specialty or primary-care pharmaceutical experience is preferred.
Ability to manage multiple projects, priorities, stakeholders, and deadlines.
Experience working with cross-functional teams and external agency partners.
Strong written, verbal, analytical, and presentation skills.
Ability to interpret market data, customer insights, and business performance information.
Ability to work in a regulated environment and apply sound judgment to promotional and business decisions.
Demonstrated customer focus, strategic thinking, collaboration, accountability, commercial judgment, adaptability, and attention to detail.
Comfort operating in a matrix organization and moving initiatives forward while balancing speed, quality, compliance, and business impact.

Nice To Haves

Experience in respiratory medicine, COPD, asthma, or a related therapeutic area.
Experience supporting an in-line or growth brand.
Familiarity with omnichannel marketing, customer segmentation, digital marketing, and marketing analytics.
Experience participating in promotional review or other formal content approval processes.
Experience supporting sales force deployment, field communications, or customer-facing materials.

Responsibilities

Support development and execution of the annual brand plan, including strategic priorities, customer objectives, initiatives, and performance measures.
Lead development, implementation, and optimization of marketing campaigns and promotional materials across personal promotion, digital, email, websites, social media, congresses, and other approved channels.
Use market research, customer feedback, performance analytics, and competitive intelligence to identify opportunities and inform brand decisions.
Collaborate cross-functionally to ensure coordinated and compliant execution.
Direct external agency partners by briefing, reviewing, prioritizing, and approving work while maintaining quality, timing, and budget standards.
Support the development of customer-focused resources and tools that help field teams communicate the approved brand value proposition.
Contribute to customer journey planning, content strategy, channel optimization, and campaign-performance measurement.
Manage assigned budgets, project plans, and deliverables for timely and efficient execution.
Monitor key performance indicators and turn results into recommendations for optimization and future planning.
Ensure activities and materials comply with applicable laws, regulations, company policies, promotional review requirements, and approved product labeling.