Marketing Manager

Horizon Commercial Pools•Arden Hills, MN

45d•$80,000 - $120,000

About The Position

Horizon Commercial Pools is seeking a proactive, results-oriented Marketing Manager to drive marketing initiatives and support the company’s position as a leading brand in the commercial aquatics industry. The role develops and executes marketing strategies, programs, and campaigns to support company growth, increase brand visibility, and engage customers. The Marketing Manager works closely with organizational leadership and sales, and helps shape the company’s brand as it grows.

Requirements

Represent Horizon’s core values: Humbly Authentic, Deeply Committed, and Driven Forward.
Strong leadership skills and experience collaborating across departments and managing cross-functional teams or external agencies.
Ability to inspire and lead creative processes while aligning them with business goals.
Strong understanding of digital marketing channels, social media platforms, and SEM/SEO best practices.
Analytical mindset and ability to interpret data and make data-driven decisions.
Bachelor’s degree in marketing, business, communications, or a related field.
At least 5 years of experience in marketing or a related field, focused on supporting sales efforts and brand development.
Proficiency in an MS Teams environment and marketing software such as Google Analytics, Google Ads, CRM tools, Constant Contact, and Adobe Creative Suite.
Excellent interpersonal, communication, organization, and problem-solving skills.
Strong attention to detail and commitment to quality.

Responsibilities

Develop a distinctive brand voice and identity that reflects company values and differentiates the brand across markets.
Build brand awareness through marketing tactics and platforms that support customer service, sales, and growth targets.
Design, create, and produce marketing materials and content, both on demand and in advance for key events such as the annual company catalog.
Collect and analyze information to identify new markets and customers, assess demand for products and services, and evaluate existing campaigns, messaging, and strategies.
Collaborate with the sales team to align marketing initiatives with sales goals and ensure smooth lead conversion and consistent messaging.
Manage and optimize the company website and social media channels to reflect current content, campaigns, and product offerings.
Coordinate campaign execution and marketing collateral with external agencies, vendors, and partners.