Marketing Manager

Pennrose•Philadelphia, PA
•$65,000 - $70,000

About The Position

The Marketing Manager oversees marketing activities throughout the Pennrose portfolio, including activities coordinated by other marketing employees and marketing for properties within an assigned portfolio. The role serves as an ambassador for Pennrose, its properties, and the marketing department, and manages marketing work supporting Pennrose corporate and Pennrose Properties, LLC objectives. The position develops and implements marketing plans to maintain or increase qualified traffic and occupancy. It manages portfolio marketing materials and programs, maintains online property listings and web pages, tracks marketing activities, and provides marketing oversight for development and lease-up activities. The Marketing Manager also keeps the supervisor informed about occupancy performance and project status. The stated pay range is $65,000–$70,000 per year, depending on experience.

Requirements

  • Bachelor’s degree in Marketing or a related field.
  • Three to five years of experience in Marketing or Sales within a multi-family housing environment.
  • Valid driver’s license.
  • Insured vehicle.
  • Ability to travel between properties and for on-call emergencies, training, and other needs.
  • Ability to work periodic flexible hours.
  • Ability to travel by plane and automobile.
  • Ability to work at property locations within or near transitional neighborhoods.
  • Ability to climb stairs, take elevators, bend, squat, and reach overhead.

Responsibilities

  • Create and implement marketing plans designed to maintain or create high levels of qualified traffic and occupancy.
  • Manage portfolio responsibilities, including development and production of signage, collateral, online advertising, referral programs, outreach activities, and other programs.
  • Design and create accurate property ads and materials consistent with the Pennrose brand.
  • Maintain and update the web presence for the assigned portfolio, including Pennrose.com microsite pages, ILS listings, and review tracking.
  • Monitor and track marketing activities.
  • Provide marketing oversight and management of development activities, including creating marketing budgets, coordinating groundbreaking and grand-opening events, and managing lease-up marketing activities.
  • Keep the supervisor informed about portfolio occupancy challenges and successes and the status of responsibilities and projects.
  • Perform other marketing-related duties or responsibilities as requested by the VP of Marketing & Communications.
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