Marketing Manager

Marriott•San Juan, PR

11d

About The Position

The Marketing and Communications Manager creates and executes property-level communications to customers through traditional, digital, and social media channels to enhance the hotel's image. The role develops direct marketing plans, targeted campaigns, and activated channels to increase consumer awareness and preference, market share, and portfolio and brand awareness, with particular focus on Food and Beverage promotions for hotel guests and local patrons. The manager works closely with regional eCommerce and Marketing teams to integrate local, social, and digital marketing with the organization's selling efforts, and contributes to public relations activities. Success is measured by the role's contribution to the property's sales and revenue strategy, social media engagement, and effective use of available resources to create compelling marketing and communications campaigns. The position reports to the Director of Marketing and Communication and works in consultation and partnership with the General Manager, Food and Beverage and Operations leaders, Sales, Revenue Management, cluster and regional marketing teams, eCommerce teams, agencies, vendors, and media partners.

Requirements

A two-year degree from an accredited university in Marketing, Public Relations, Business Administration, or a related major, plus four years of experience in sales, marketing, digital, or a related professional area; OR a four-year bachelor's degree in Marketing, Public Relations, Business, or a related major, plus two years of experience in sales, marketing, digital, or a related professional area.

Nice To Haves

Hospitality marketing or digital advertising experience is preferred for candidates with a two-year degree.
Hospitality marketing or digital advertising agency experience is preferred for candidates with a four-year bachelor's degree.

Responsibilities

Execute the annual marketing plan within budget in consultation with property and regional leaders.
Partner with Operations, Food and Beverage, and Sales teams to execute promotions and campaigns targeting in-house guests and driving incremental hotel revenue.
Liaise with advertising agencies on tactical advertising creative and media plans, particularly for Food and Beverage promotions; manage Food and Beverage media schedules and account settlement.
Coordinate with Revenue Management to ensure offers are loaded correctly and advertising is targeted to relevant consumer groups.
Execute email marketing and display advertising, and maintain active communication with the Cluster eCommerce Manager about online programs, performance, opportunities, and issues.
Ensure hotel advertising in digital channels aligns with the brand voice.
Facilitate social media engagement and update content across local digital channels, including the hotel website and travel sites.
Develop and execute promotions for Food and Beverage, weddings, spa, rooms, and conferences through relevant digital and social media channels.
Manage online reputation by identifying relevant guest comments in social media and responding accordingly.
Develop quarterly public relations plans with an agency and execute them after General Manager approval.
Maintain local media contact lists, especially for food critics and bloggers, and manage assigned accounts in the media account management system.
Write and distribute press releases for property events, promotions, and outlets.
Manage hotel-sponsored events, community and government relations activities, and press promotional activities.
Support public relations strategy and activities to generate quality press coverage, aligned with communications objectives.
Ensure monthly reports of news clippings and online, print, and social media mentions are completed for property distribution.
Manage external vendors and media agencies, identify strategic media buys with agency partners and the continent PR leader, and assess PR leads for suitable media opportunities.
Coordinate photography for Food and Beverage advertising, collateral, and public relations; manage seasonal or festive photo shoots and coordinate approved local photographers while ensuring imagery adheres to brand voice.
Coordinate and execute hotel and Food and Beverage printed materials; control collateral inventory and maintain filed copies.
Assist with producing property and Food and Beverage displays and temporary signage in public areas.
Collect competitors' collateral and publicity monthly, and manage Food and Beverage direct marketing activities.
Ensure collateral complies with brand standards and Brand Standard Audit requirements.
Coordinate and execute communications activities, with emphasis on property Food and Beverage promotions and campaigns; help publish hotel newsletters and provide other communications support as needed.
Assist with joint Food and Beverage promotions and ensure the hotel's website and related websites are updated regularly in coordination with eCommerce.
Partner with the Director of Marketing to create a plan aligned with hotel sales and revenue strategy.
Provide training and marketing leadership and act as a subject matter expert for General Managers, Sales leaders and managers, and Revenue leaders.
Coordinate with property and above-property eCommerce and Revenue Management teams to report property marketing and eCommerce performance.
Monitor competitors' collateral, advertising, and marketing efforts, as well as evolving digital and marketing trends.