Marketing Manager
About The Position
Cosm is seeking a dynamic and entrepreneurial Marketing Manager to lead local marketing efforts for its Hollywood Park venue. The role owns how local fans discover, experience, and connect with Cosm’s immersive entertainment. The Marketing Manager will develop and execute strategies to drive ticket sales, strengthen community partnerships, and build regional brand visibility. This hands-on, fast-paced position combines creativity with data-driven strategy and local insights to establish Cosm Hollywood Park as a destination for fans, families, and cultural explorers. The role focuses on sports, entertainment, and experiential marketing, using field activations, local partnerships, and content storytelling to foster community engagement. The Marketing Manager will collaborate with central teams, represent Cosm in the Hollywood Park community, and support campaigns for major venue events and premieres. Travel of 10% is required.
Requirements
- Bachelor’s degree in marketing or a related field.
- 6–8 years of marketing experience, ideally with entertainment, sports, or live event brands.
- Proven experience in local or regional marketing, field marketing, or venue-based roles focused on driving foot traffic or ticket sales.
- Track record of building community and partnership programs that enhance local visibility and deliver measurable business results.
- Strong understanding of Hollywood Park’s cultural landscape, audience behavior, and media ecosystem.
- Data-driven mindset and ability to interpret campaign performance and pivot strategies.
- Excellent communication and storytelling skills, including comfort presenting ideas to leadership and partners.
- Strong organization and project management capabilities, with the ability to thrive in a fast-paced, collaborative environment.
- Passion for live entertainment, sports, and experiential marketing.
- Ability to travel 10%.
- Must be at least 18 years of age at the time of employment.
Responsibilities
- Lead all local marketing initiatives for Cosm Hollywood Park across sports, entertainment, and special events.
- Develop and execute go-to-market and promotional campaigns to maximize awareness, attendance, and ticket sales.
- Build strategic partnerships with local organizations, sports teams, media outlets, and community groups to drive traffic and brand affinity.
- Identify and activate field marketing opportunities, including festivals, cultural events, and neighborhood moments.
- Collaborate with Cosm’s central Creative, Partnerships, Programming, and Digital teams to localize national campaigns.
- Manage local influencer partnerships and content collaborations to generate authentic, market-specific buzz.
- Optimize performance across paid, owned, and earned channels using insights and analytics to guide targeting, creative, and media mix.
- Partner with ticketing and CRM teams to drive conversion, re-engagement, and loyalty.
- Represent Cosm as an on-the-ground brand ambassador in the Hollywood Park community and foster ongoing local relationships.
- Support launch and ongoing campaigns for tentpole events and major premieres at the Hollywood Park venue.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
