Marketing Manager

NinjaTech AI•Mountain View, CA

22d

About The Position

NinjaTech AI is hiring its first marketing employee to build and own the marketing function from the ground up. The role combines strategy and hands-on execution, including defining the company narrative, running marketing channels, and connecting product, sales, and the market. The Marketing Manager will report directly to the CEO and work closely with sales and engineering leads. As the company grows, this person will help determine future marketing hires and function structure. The role spans messaging, positioning, and brand; product marketing and launches; demand generation and performance marketing; content and thought leadership; public relations; social media and community; website and digital presence; sales enablement; events and field marketing; partnerships and co-marketing; and marketing analytics, reporting, and operations. The successful candidate will develop and execute marketing programs, translate technical capabilities for enterprise buyers, measure results, and build repeatable processes that can scale.

Requirements

At least 5 years of marketing experience, with meaningful generalist or early/founding marketer experience at a startup; must have personally executed marketing work rather than only managing others.
B2B and enterprise marketing experience, ideally in SaaS, developer tools, infrastructure, or AI; understanding of long sales cycles, technical buyers, and enterprise procurement.
Excellent writing ability, including the ability to make complex technical concepts clear and compelling.
Hands-on, full-stack marketing experience, including paid campaigns, content writing, press pitching, social media, and website optimization.
Comfort working independently as the sole marketer in an ambiguous environment without an established playbook or team.
Data-driven approach, including measuring performance, understanding marketing metrics, and making evidence-based decisions.
Technical curiosity and ability to learn about agentic AI, integrations, deployment models, and enterprise security.
High agency, ownership, and ability to identify priorities and deliver work without waiting for permission.
Strong collaboration skills and ability to build trust with founders, engineers, and sales.

Nice To Haves

Experience marketing to enterprise IT, security, or AI buyers.
Prior experience as a first or founding marketing hire.
Familiarity with the agentic AI and LLM landscape.
Experience with account-based marketing programs and enterprise demand generation.
Design skills using Figma or Canva, or experience managing designers.
Experience working in a two-continent or distributed team.

Responsibilities

Refine the company narrative, ideal customer profile, buyer personas, and category positioning.
Own and maintain consistent core messaging across the website, decks, demos, advertisements, and sales conversations.
Translate technical product capabilities into clear stories for enterprise buyers, including technology, AI, security, and procurement decision-makers.
Build and maintain brand guidelines covering voice, tone, visual identity, and editorial standards; manage brand reputation and crisis communications.
Lead go-to-market strategy for product launches and feature releases, and create launch briefs, FAQs, internal announcements, and enablement documents.
Own product, solution, and use-case pages on the website.
Manage paid acquisition, including Google Ads and other paid channels; oversee budgets, bids, creative, and optimization for qualified pipeline.
Build and optimize landing pages and conversion paths; own technical, on-page, and content-led SEO.
Run email and lifecycle marketing, including nurture sequences, newsletters, and lead scoring.
Build and operate the content engine, producing content for all funnel stages and turning founders' and engineers' expertise into thought leadership.
Own the editorial calendar and maintain a steady publishing cadence across channels.
Own PR strategy and media relations; write and pitch press releases, media pitches, and bylined articles; manage awards, analyst briefings, and industry recognition.
Handle press inquiries and coordinate executive interviews and speaking engagements.
Set social strategy and calendar and manage daily execution across channels; develop executive social presence, grow and engage the practitioner and developer community, and monitor online conversation and reputation.
Optimize website conversion through testing and improvement of landing pages, messaging, calls to action, user journeys, and other conversion points.
Work with internal or contract design and engineering resources to keep the website fast, current, and on-brand.
Manage the marketing technology stack, including CMS, analytics, marketing automation, CRM integration, and attribution.
Build sales collateral such as pitch decks, one-pagers, case studies, ROI models, and competitive battlecards; partner with sales on repeatable sales plays and messaging.
Support account-based marketing for target enterprise accounts and equip the team for security reviews, RFPs, and procurement conversations.
Manage conference, trade show, and industry-event presence; plan and run webinars, roundtables, and executive dinners; manage logistics, budgets, and follow-up pipeline.
Identify and pursue strategic speaking opportunities for the CEO at relevant industry events.
Identify and execute co-marketing opportunities with technology, integration, and channel partners; manage joint campaigns and support partner enablement with co-branded materials.
Define and report meaningful marketing KPIs, own marketing analytics and attribution, manage the marketing budget, and allocate spend for return.
Build repeatable processes that allow the marketing function to scale.
As the company grows, help determine future marketing hires and how to structure the function.