Marketing Manager

Optura • Nashville, TN

6d • Hybrid

About The Position

Optura is seeking a hands-on Marketing Manager to run its marketing intake and prioritization, marketing operations, campaigns, and sales enablement. Reporting to the Head of Marketing & Communications, this role works cross-functionally with Product, Sales, Customer Success, and Partnerships. The position is based in the Nashville metro area and follows a hybrid work arrangement; it is not open to remote candidates.

The role centers on intake and prioritization, marketing operations, and sales enablement, with responsibilities adapting as the company grows. The successful candidate will be a flexible generalist who is comfortable with change, can make decisions amid uncertainty, and is willing to take on the team's evolving needs.

The Marketing Manager will own HubSpot and related marketing operations, plan and manage campaigns, report on marketing performance, maintain sales enablement materials, lead event marketing, and coordinate agency partners. Optura describes itself as a rapidly growing AI company transforming healthcare.

Requirements

• At least 4 years of B2B marketing experience in marketing operations, project management, or demand generation.
• Experience at a startup or early-stage company executing campaigns and managing projects in SaaS, healthcare technology, or enterprise software.
• Hands-on HubSpot experience, including workflows, segmentation, and reporting.
• Experience owning an intake or project management process for a marketing team or agency.
• Regular use of AI tools in one's own work, including building agents or bots to automate repeat tasks.

Nice To Haves

• Experience marketing AI, healthcare technology, enterprise software, or other complex B2B technology solutions.
• Experience supporting enterprise sales organizations with sales enablement materials and account-based marketing initiatives.
• Experience working directly with senior leaders.
• Experience marketing conferences, webinars, and customer events.
• Experience managing paid media or a paid media agency.

Responsibilities

• Run marketing intake and prioritization, scoping, prioritizing, routing, and delivering requests from across the company.
• Own HubSpot and marketing operations, including segmentation, workflows, landing pages, lead management, tools, and budget tracking; build AI agents and automations to reduce manual work.
• Plan and manage demand-generation and integrated campaigns across email, digital, paid media, events, and social, from briefing through results.
• Own marketing performance reporting, including lead generation, pipeline contribution, and paid media results.
• Own sales enablement by keeping sales materials current and organized in partnership with product marketing and the Creative Director.
• Run event marketing for conferences, webinars, and customer events, including promotion, lead capture, and follow-up.
• Manage day-to-day work with agency partners, including the paid media agency, against budgets and timelines.
• Work cross-functionally with Product, Sales, Customer Success, and Partnerships.

Benefits

• Comprehensive health insurance.
• Dental insurance.
• Vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional growth, learning, and career development.
• Hybrid work from the Nashville office.
• Opportunity to make a meaningful impact at a rapidly growing AI company transforming healthcare.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed