Marketing Manager

Rotary International•Evanston, IL

28d•Hybrid

About The Position

The Marketing Manager leads Rotary International’s efforts to further develop and implement brand strategies and increase awareness and understanding among the general public, prospective members, and Rotarians. The role serves as a key advisor on Rotary’s marketing strategy, developing and helping execute strategies and tactics to promote Rotary to external audiences. It also provides guidance on internal marketing and social media strategies. The position is based in Evanston, Illinois, and is designated hybrid and fully flexible. Employees are expected to work from Rotary’s world headquarters from once per month to several times per week, with office days determined by managers according to business needs. Employees must live within reasonable daily commuting distance of Evanston. Rotary is a membership organization bringing together people from different continents and cultures to address community and global issues. The organization describes its workplace as welcoming and committed to belonging, employee growth, and well-being.

Requirements

Bachelor’s degree or equivalent experience in marketing communications.
Excellent marketing communications skills and experience.
Experience in brand development and implementation.
10 years of experience in marketing, including 3–5 years in a management position.
Experience using social media as a marketing tool.
Effective administrative and relational skills.
Strong written, verbal, and presentation skills.
Ability to manage multiple priorities.
Computer literacy; knowledge of the Microsoft software suite is essential.
Must be self-organized and detail-minded.
Must live within reasonable daily commuting distance of Evanston, Illinois.

Nice To Haves

Non-English language skills or cross-cultural experience.
Understanding of digital communications, video production, and publications.

Responsibilities

Coordinate efforts to build a strong Rotary brand worldwide and direct implementation of the organization’s branding strategy.
Coordinate implementation of brand strategies and use existing research to develop brand summary materials.
Develop marketing resources and materials for clubs and districts.
Coordinate with heritage communications, visual media, digital content, and other teams to ensure the Brand Center and asset management tools provide high-quality resources to clubs and key stakeholders.
Manage the strategy, development, and execution of Rotary International’s Global Image campaign and related resources, including paid and donated portions.
Develop and execute strategies to gain donated public service announcement time and space.
Identify and pursue cause-related marketing opportunities with for-profit organizations.
Develop and review Rotary International’s global outreach strategy and plan, and manage its execution.
Manage the development of public service announcement and advertisement tools for Rotary clubs.
Guide social media and word-of-mouth marketing efforts.
Coordinate internal marketing across divisions to align with Rotary’s brand strategy.
Advise the marketing team on promoting Rotary products online, in print, at Rotary events, and to targeted audiences.
Manage promotion of special events intended for external audiences.
Work with Fund Development staff to promote annual giving.
Work with internal staff groups to ensure publication efforts are on target and follow Rotary brand guidelines.
Advise on membership and convention marketing efforts.
Oversee external market research with Rotary’s internal research area and conduct research on trends and other factors affecting membership and contributions.
Manage departmental budgets.
Manage research, production, media placement, and other marketing vendors.
Advise departments throughout the Secretariat on internal and external marketing efforts and social media strategies as needed.