Marketing Manager
About The Position
The Marketing Manager plays an operational and creative role in the Congressional Black Caucus Foundation’s Marketing & Communications department. Working under the direct guidance of the Director of Marketing & Communications, this role leads day-to-day campaign execution, digital strategy, and brand promotion to advance CBCF’s mission, legislative programs, scholarship initiatives, and signature events. The position connects leadership’s strategic direction with practical implementation and collaborates across departments and with external stakeholders. The Marketing Manager supports annual marketing plans and departmental priorities; leads execution of promotion for major events; manages digital communications and brand consistency; creates content and impact stories; tracks engagement and reports performance; supports media relations; and coordinates vendors, project schedules, and marketing resources. The role requires communication with stakeholders nationally and locally and adherence to applicable ethics laws and CBCF policies.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- 5–7 years of progressive marketing experience.
- Demonstrated success promoting large-scale events, conferences, or fundraising campaigns.
- Hands-on proficiency with email marketing platforms such as Mailchimp, Constant Contact, or Salesforce Marketing Cloud.
- Proficiency with CMS tools such as WordPress.
- Exceptional writing, proofreading, and editing skills, including the ability to turn complex policy, research, and equity issues into engaging storytelling.
- Superior organizational and project-management skills, including a proven ability to manage multiple tight deadlines simultaneously under executive leadership guidance.
- Passion for CBCF’s mission, civil rights, racial equity, public policy, and empowering Black communities.
Nice To Haves
- Marketing experience in nonprofit, advocacy, association, or public policy sectors.
- Experience supporting senior leadership in a fast-paced environment.
- Familiarity with design tools such as Canva or Adobe Creative Suite.
- Familiarity with social media management suites such as Sprout Social or Hootsuite.
- Knowledge of Google Analytics, SEO, and paid digital campaigns such as Meta Ads or Google Ads.
Responsibilities
- Work with the Director of Marketing & Communications to operationalize annual marketing plans, campaign roadmaps, and departmental strategic priorities.
- Support production timelines, cross-functional workflows, and project deliverables involving internal teams and external stakeholders.
- Assist with executive briefs, marketing performance dashboards, board updates, and post-campaign analytical reports.
- Drive marketing execution for major events, including the Annual Legislative Conference, Leadership Institute celebrations, fundraising galas, policy webinars, and regional summits.
- Develop and enforce promotion timelines across digital, email, web, and earned media channels under the Director’s guidance.
- Partner with Resource Development and Events teams to produce promotional collateral, sponsorship decks, event signage, digital programs, and day-of materials.
- Manage day-to-day digital communications, including website presence, email marketing, newsletter distribution, and social media channels.
- Uphold CBCF brand guidelines and ensure consistency of voice, messaging, and visual identity across collateral and departmental outreach.
- Create content and impact stories highlighting CBCF fellows, interns, scholars, research publications, and corporate partners.
- Monitor, analyze, and report digital engagement metrics, and make data-driven recommendations to leadership.
- Support the Director and VP with earned media strategy, press inquiries, and public relations initiatives.
- Draft press releases, media advisories, statements, media kits, and talking points for organizational announcements and policy reports.
- Maintain and update media lists, coordinate press check-ins at major events, and monitor media coverage.
- Assist leadership in supervising external consultants and creative partners, including graphic designers, video editors, PR firms, and photographers.
- Coordinate production schedules and deliverables with print vendors, advertising agencies, and media outlets.
- Help monitor budget allocations, invoice processing, and resource tracking for marketing projects.
- Communicate with national and local stakeholders to positively influence CBCF’s effectiveness in achieving its objectives.
- Follow federal, state, and local ethics laws and CBCF conduct policies, and perform duties ethically, professionally, and objectively.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
