Marketing Manager

LGI Homes•The Woodlands, TX

14d

About The Position

The Marketing Manager supports community marketing and brand experience initiatives across LGI Homes, Terrata Homes, and subsidiary brands nationwide. The role serves as a resource to Field Marketing, providing guidance on community positioning, marketing execution, branding, and marketing strategy. The manager supports the development and execution of Integrated Marketing Plans (IMPs) for new and replacement communities and coordinates with internal departments to ensure marketing deliverables are completed accurately and on schedule. The position works with Field Marketing Coordinators (FMCs), Field Operations, and other departments to coordinate community signage, billboards, interior graphics, information center materials, and other marketing assets. It provides creative direction and content for community websites, Digital Pitchbooks, press releases, and other marketing resources, ensuring consistency with company brand standards. The manager also oversees the organization and accuracy of community marketing assets and information across internal systems, digital platforms, and third-party resources. The Marketing Manager consults with, coaches, and trains FMCs on marketing best practices, brand standards, and Fair Housing requirements. Other responsibilities include leading quarterly marketing budget reviews, monitoring community marketing needs, coordinating MLS setup and training for new markets, developing written content for company publications, and identifying ways to improve marketing effectiveness. The position requires strong organizational skills, creative judgment, effective communication, and the ability to manage multiple projects while collaborating across the organization.

Requirements

Minimum of 2 years of experience in marketing, brand management, project management, or a related field.
Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
Excellent communication and collaboration skills.
Strong creative judgment, attention to detail, and understanding of branding and marketing best practices.
Self-motivated, proactive, and solutions-oriented, with the ability to work independently, manage budgets, and identify opportunities for improvement.

Nice To Haves

Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Responsibilities

Support community marketing and brand experience initiatives across LGI Homes, Terrata Homes, and subsidiary brands nationwide.
Provide guidance to Field Marketing on community positioning, marketing execution, branding, and marketing strategy.
Support the development and execution of Integrated Marketing Plans for new and replacement communities.
Coordinate with internal departments to complete marketing deliverables accurately and on schedule.
Coordinate community signage, billboards, interior graphics, information center materials, and other marketing assets with FMCs, Field Operations, and other departments.
Provide creative direction and content for community websites, Digital Pitchbooks, press releases, and other marketing resources, ensuring consistency with company brand standards.
Oversee the organization and accuracy of community marketing assets and information across internal systems, digital platforms, and third-party resources.
Consult with, coach, and train FMCs on marketing best practices, brand standards, and Fair Housing requirements.
Lead quarterly marketing budget reviews and monitor community marketing needs.
Coordinate MLS setup and training for new markets.
Develop written content for company publications.
Identify opportunities to improve marketing effectiveness.