Marketing Manager

Advanced Roofing Inc•Fort Lauderdale, FL

66d•$95,000 - $120,000•Onsite

About The Position

Advanced Roofing is seeking a Marketing Manager to lead its marketing function and accelerate growth across multiple divisions and markets throughout Florida. The role develops and executes marketing strategies, drives lead generation and customer acquisition, and builds customized marketing programs in partnership with operational, sales, and business development teams. The Marketing Manager oversees digital marketing and brand development, leads and mentors marketing team members, manages external marketing partners, and uses performance data and emerging technologies to improve results and create scalable systems. This is a full-time, onsite position in Fort Lauderdale, Florida, with approximately 20–25% travel for branch office visits, trade shows, and statewide events. Advanced Roofing is an employee-owned company and describes its culture as grounded in honesty, integrity, dedication, service, and shared ownership.

Requirements

Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
At least 5 years of experience in marketing, lead generation, demand generation, or marketing automation.
At least 3 years of management experience leading teams and projects.
Experience managing vendors, agencies, and third-party marketing partners.
Strong background in B2B marketing and customer acquisition initiatives.
Expertise in digital marketing, SEO, and paid advertising.
Experience with marketing automation and CRM.
Strong copywriting and communication skills.
Exceptional project management and organizational abilities.
Data-driven decision-making and an analytical mindset.
Experience integrating AI tools into marketing campaigns.
Ability to manage multiple projects and stakeholders simultaneously.
Collaborative leadership style focused on accountability and results.
At least 18 years of age.
Valid driver's license and an insurable, acceptable driving record.
Successful pre-employment drug test and background check.
Ability to work safely and comply with OSHA and applicable state and federal regulations.

Nice To Haves

Experience in commercial construction, roofing, or related industries is strongly preferred.

Responsibilities

Develop and execute comprehensive marketing strategies that support growth objectives.
Drive lead generation and customer acquisition initiatives.
Create division-specific marketing plans in partnership with operational leaders.
Establish KPIs and metrics to evaluate campaign effectiveness.
Manage marketing budgets and maximize return on investment.
Oversee website performance, SEO, social media, paid advertising, and digital campaigns.
Manage CRM and marketing automation initiatives.
Direct content creation, copywriting, and sales collateral development.
Enhance brand visibility through PR campaigns, events, and industry engagement.
Lead and mentor Marketing Coordinators and supporting team members.
Manage relationships with agencies, freelancers, web developers, and marketing vendors.
Partner closely with Sales and Business Development teams.
Support multiple divisions and locations with customized marketing programs.
Leverage AI-powered marketing tools and emerging technologies.
Produce monthly marketing performance reports.
Evaluate campaign effectiveness and continuously optimize results.
Create scalable marketing systems and processes that support long-term growth.
Follow company values, policies, and safety procedures; protect confidential information; and satisfy work schedule requirements.

Benefits

Employee ownership through an Employee Stock Ownership Plan (ESOP), with the company funding the plan.
Health, dental, and vision benefits.
401(k) with matching.
Paid time off.
Employee referral reward of up to $2,000.
Pet-friendly environment.
Opportunities to advance within the department and location.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume