Marketing Manager

Mortenson•Charlotte, NC
•Onsite

About The Position

Mortenson is seeking a Marketing Manager to lead the group’s marketing efforts. The role combines communication, content creation, storytelling, and team management to produce high-quality proposals and marketing materials. The Marketing Manager collaborates with leadership, construction teams, business development, and other partners to prepare compelling RFP responses, develop project outcome stories, and create team member spotlights that promote the company’s brand. The position oversees proposal development and content workflows, coordinates resources and reviews, and guides marketing coordinators in meeting group objectives. It also supports broader marketing strategy, targeted customer content, market research, and content marketing intended to nurture customer leads. The role manages operating-group social media accounts, proposal libraries and templates, and relationships with third-party public relations and communications consultants.

Requirements

  • At least 7 years of proposal development, content writing, and/or marketing management experience.
  • Detailed-oriented, with exceptional writing and communication skills.
  • Ability to develop comprehensive proposals by gathering segmented information from construction, operations, and leadership teams and translating it into solution-based language tailored to each client.
  • Excellent verbal skills and ability to interact with clients, the marketing team, and senior management.
  • Demonstrated ability to meet deadlines and identify obstacles that could affect timeliness and quality.
  • Proficiency in Microsoft Word, Excel, PowerPoint, and InDesign.
  • Must be currently legally authorized to work in the U.S. without employment visa sponsorship.

Nice To Haves

  • Bachelor’s degree in Communications, Marketing, or Journalism is strongly preferred.
  • Understanding of customer buying patterns and experience shaping customer preferences with insightful marketing approaches.
  • Proficiency in scheduling project assignments and monitoring workflow to optimize results is strongly desired.
  • Team player with a positive attitude.

Responsibilities

  • Oversee proposal and content creation processes, including scheduling, resource assignments, collaboration with subject matter experts, workflow monitoring, and approval of final deliverables.
  • Collaborate with group and project leadership to manage 2–3 deadline-driven proposals simultaneously.
  • Coordinate business development, marketing resources, and operations executives to ensure timely, high-quality proposal preparation.
  • Balance marketing coordinators’ workloads to meet group objectives.
  • Identify and resolve process issues affecting task completion, escalating issues as necessary.
  • Supervise the creation and production of proposals, presentations, and marketing materials.
  • Oversee third-party public relations and communications consultants.
  • Manage operating-group social media accounts and coordinate with the corporate Strategic Marketing team.
  • Own content management.
  • Facilitate proposal and graphics meetings with marketing coordinators, business development, design phase managers, construction executives, and operations leaders.
  • Manage the change control process.
  • Ensure proposals follow defined documentation methods, processes, and tools and meet high-quality standards.
  • Serve as principal editor on proposals and implement a structured review process for proposal efforts.
  • Monitor project timelines so proposals meet deadlines and stay within budget.
  • Create and maintain a proposal library, including electronic and hard-copy historical references.
  • Organize and maintain past proposal templates in searchable categories for future use.
  • Guide the marketing team in developing and refining proposal strategies and content.
  • Apply targeted marketing and sales principles to create solutions that meet or exceed customer expectations.
  • Participate in developing and implementing overall marketing strategy.
  • Work with business development to create marketing content for targeted customers and projects before RFP issuance.
  • Collaborate with market research and data analysis partners to track market conditions and trends.
  • Map customer decision-making paths and develop customer personas or profiles for key segments, identifying suitable tactics for each segment.
  • Lead content marketing strategies to nurture customer leads through their buying journey in partnership with business development and customer relationship leaders.
  • Measure program results, document learning, and drive continuous improvement.

Benefits

  • Medical and prescription drug plans, including vision coverage at no additional cost.
  • Dental plan.
  • 401(k) retirement plan with a generous Mortenson match.
  • Paid time off, holidays, and other paid leaves.
  • Employer-paid life, AD&D, and disability insurance.
  • No-cost mental health tool and concierge with extensive work-life resources.
  • Tuition reimbursement.
  • Adoption assistance.
  • Gym membership discount program.
  • Eligible for Mortenson’s incentive plan.
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