Marketing Manager

FITCH IRICK MANAGEMENT LLC•Charlotte, NC

13d•Onsite

About The Position

Fitch Irick Corporation is hiring a Marketing Manager to lead property management marketing across its affordable housing portfolio. The company manages more than 12,000 units in 250 properties throughout the southeastern United States. This role owns property marketing from end to end, including lease-up launches, marketing for stabilized properties, community brands, digital platforms, paid campaigns, content, and performance reporting. The Marketing Manager advises Property Management leaders using market insight and performance data to support occupancy, leasing velocity, resident retention, and community reputation. Reporting to the VP of Marketing and Communications, the Marketing Manager supervises the day-to-day work of the Marketing Coordinator and manages the digital agency and other specialist partners. The role collaborates with property and regional leadership and ensures marketing activity aligns with business goals, brand standards, and affordable housing regulations. The position is full-time and in-office in Charlotte, North Carolina, with travel of up to 25%.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
At least 5 years of progressive marketing experience, including at least 3 years in multifamily or affordable housing.
Demonstrated success leading lease-up campaigns and improving occupancy across a multi-property portfolio.
Experience advising senior operations leaders and influencing decisions without direct authority.
Experience supervising staff and managing agency partners and marketing budgets.
Advanced proficiency with leasing and marketing platforms such as EliseAI, Zillow, Apartments.com, and Yardi RentCafé.
Strong command of digital advertising, paid media, lead generation, SEO/SEM, and social media strategy.
Experience with analytics platforms and CRM tools to measure performance and guide strategy.
Thorough knowledge of Fair Housing marketing compliance and affordable housing programs, including HUD, LIHTC, and Rural Development.
Excellent communication, presentation, project management, and relationship-building skills.

Responsibilities

Serve as the primary marketing advisor and strategic partner to property management executives, regional managers, and property managers.
Translate occupancy, leasing velocity, and retention goals into marketing priorities, plans, and budgets.
Identify underperforming communities and recommend corrective marketing and outreach strategies.
Advise on new acquisitions and developments, including market positioning and lease-up readiness.
Develop and lead lease-up launch plans for new communities and ongoing marketing plans for stabilized and underperforming properties.
Create community brands, including names, logos, and visual identities, consistent with corporate brand guidelines.
Develop annual and quarterly content and campaign plans for the property portfolio and align marketing with occupancy goals, leasing targets, and regulatory timelines.
Set up and optimize property websites, social media channels, and Google Business profiles.
Purchase, implement, and optimize Zillow, Apartments.com, and other Internet Listing Service packages.
Plan and run paid digital campaigns, managing agency partners and campaign performance.
Lead social media management for the property portfolio.
Administer and optimize AI leasing and communication tools, including EliseAI, to support lead nurturing, scheduling, and resident engagement.
Partner with IT and Property Management to integrate marketing platforms with Yardi/RentCafé and other internal systems.
Develop property-specific brochures, letterheads, newsletters, event materials, and signage, using design automation tools to produce on-brand assets at scale.
Ensure marketing materials meet brand standards and fair housing requirements.
Own lead tracking and marketing performance reporting across the portfolio, including monthly reports on campaign effectiveness, cost per lease, and ROI.
Use analytics, CRM, and leasing data to improve conversions and reallocate spending.
Support reputation programs by tracking online reviews and ratings with the Marketing Coordinator.
Design grassroots campaigns for local employers, service agencies, housing authorities, and community organizations.
Plan community and leasing events and cultivate referral partnerships to improve local visibility, resident engagement, and company reputation.
Supervise and develop the Marketing Coordinator and train and onboard site teams on marketing practices, systems, and compliance.
Manage the property marketing budget, including advertising, ILS packages, and agency fees.
Collaborate with the VP of Marketing on corporate and brand marketing initiatives.
Ensure marketing and advertising comply with Fair Housing, HUD, LIHTC, and Rural Development regulations and uphold brand standards across digital, print, and onsite materials.