Marketing Manager
About The Position
The Marketing Manager will drive growth across Champions Group’s West Division, primarily for one of its largest home services brands. The role connects marketing strategy with business performance and works with operations leaders, digital teams, and agency partners to increase customer acquisition, generate leads, and strengthen brand growth. There may be opportunities to expand the role’s influence across additional brands as the business grows. The position develops and executes integrated marketing plans, optimizes digital and local campaigns, analyzes performance, manages budgets, and coordinates agency and internal partners. It also uses advanced Excel skills and AI-powered tools to uncover insights, streamline reporting, and improve marketing effectiveness.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 5 years of marketing experience, including developing and executing campaigns that deliver measurable business results.
- Strong digital marketing knowledge, including performance metrics, attribution, lead generation, and campaign optimization.
- Experience with local marketing, budget management, analytics, and agency partnerships.
- Advanced Excel skills, including pivot tables, complex formulas, dashboards, and performance modeling.
- Comfort using AI tools such as ChatGPT or Copilot to improve analysis and reporting.
- Excellent communication, project management, and cross-functional collaboration skills.
- Ability to manage competing priorities in a fast-paced, results-oriented environment.
- A track record of connecting marketing initiatives to lead generation, revenue, or brand growth.
Nice To Haves
- MBA.
- Experience in home services, HVAC, plumbing, electrical, retail, or other consumer service industries.
- Experience supporting multiple locations, brands, or franchise operations.
Responsibilities
- Develop and execute integrated, omnichannel marketing plans aligned with business goals, service lines, and customer acquisition targets.
- Partner with agencies and digital teams to improve PPC, Local Services Ads (LSA), retargeting, and other digital campaigns.
- Coordinate local campaigns across digital, direct mail, TV, radio, SMS, sponsorships, and community-based initiatives.
- Partner with General Managers and operational leaders to translate business priorities into effective marketing programs.
- Monitor campaign results, lead volume, web traffic, and revenue impact; deliver weekly performance reports with opportunities, risks, and actionable recommendations.
- Develop marketing plans and budgets, track spending, and optimize investments to improve results and generate incremental leads.
- Collaborate with external agencies, vendors, and internal creative and campaign teams to deliver effective, on-brand marketing.
- Use advanced Excel capabilities and AI-powered tools to uncover insights, streamline reporting, and improve marketing effectiveness.
Benefits
- Competitive compensation with bonus potential.
- Medical, dental, vision, life, and supplemental benefits.
- 401(k) with company match.
- Paid time off and holidays.
- Advancement opportunities within a growing, multi-brand organization.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
